I need help

CONSUMER PROFILE ASSIGNMENT Name(s):__________________________________ Score: /25/ Company:_______________________________ Consumer Profile 1. Demographics Information (7 pts) a. Age Range /Generation i. Primary Target Market :

ii. Secondary Target Market :

b. Ethnicity:

c. Gender: d. Marital Status: (single, married, divorced, living with partner, etc) e. Education Level: f. Income Level i. Economic Class: ii. Personal Income: g. Career i. Career Focus & Title:

ii. Career Goal(s): 2. VALS profile : pick two (5 pts) 3. Psychographic Information (6 pts) a. Fashion Taste: b. Fashion Cycle : (Innovator, Early Adopter, Early Majority, Late Majority, Laggards) c. Social Affiliations/Leisure Activities/Hobbies :

4. What marketing strategies are used? (2 pts) 5. List 3 media personalities that would best relate to the brand: (3 pts) a. ________________________ b. ________________________ c. ________________________ 6. Close your eyes, and try to visualize the customer exactly as your see them. Insert 2 - pictures of people who you believe match the target market. (2 pts) (NOTE: Please remember to submit a word processed document, without spelling or grammatical errors)