Outline and Power point

Gregory Smith

SPCM 101

March 30, 2017

Thesis-Building Speaking Strategy/Topic Screening Exercise

Dr. Tim Thompson, SPCM 101

Inform

Subject: Identify the general subject area to be covered by your speech.

Technology

Topic: Narrow the subject to a specific focal area.

The Impact Technology has had on Advertising

General Purpose: Identify your intended impact on the audience (either to inform or to persuade).

To Inform

Specific Purpose: Identify the specific type of informing or persuading you intend to do (examples: to describe the history of . . . ; to convince the audience that . . .).

To apprise the audience of the various forms of technology and how it has affected the way we receive advertising

Thesis Statement: You must limit your thesis statement to ONE DECLARATIVE SENTENCE that summarizes your message completely.

Over the past decade, technology has affected society in many ways, including advertising.