Outline and Power point
Gregory Smith
SPCM 101
March 30, 2017
Thesis-Building Speaking Strategy/Topic Screening Exercise
Dr. Tim Thompson, SPCM 101
Inform
Subject: Identify the general subject area to be covered by your speech.
Technology
Topic: Narrow the subject to a specific focal area.
The Impact Technology has had on Advertising
General Purpose: Identify your intended impact on the audience (either to inform or to persuade).
To Inform
Specific Purpose: Identify the specific type of informing or persuading you intend to do (examples: to describe the history of . . . ; to convince the audience that . . .).
To apprise the audience of the various forms of technology and how it has affected the way we receive advertising
Thesis Statement: You must limit your thesis statement to ONE DECLARATIVE SENTENCE that summarizes your message completely.
Over the past decade, technology has affected society in many ways, including advertising.