mrkt

Running Head: QUALCOMM INC

Qualcomm Inc.

Student’s Name

Institutional Affiliation

Date

Introduction

Qualcomm is a company that is based in the United States of America, and it is specialized in the engineering of semiconductors and the hardware for media communication. Its chief objective is to strategize and then continues to the market the administration and reporting of items. The bigger part of this company's revenues originates from the making of chips and the hefty coming from the business of patent permitting. The company's head office is in San Diego, California in the United States of America and it has over 224 stores abroad (Qualcomm Technologies, 2017).

The mother company is Qualcomm Incorporated (Qualcomm), which integrates the Qualcomm Technology Licensing Division (QTL). The company’s entirely demanded holdup, Qualcomm Technologies Incorporation (QTI) that undertakes the bigger part of Qualcomm’s R&D movement’s significant. The company has its item and administration organizations that included its semiconductor enterprise called Qualcomm CDMA technologies. This company has organized the commercialization of CDMA technologies for distant cell exchanges.

This company has started off the marketing of CDMA One standard for distant cell exchanges, holding up with CDMA 2000, an initial regular for the third era (3G) multipurpose. The organization is the chief patent owner in the 3G cutting edge improvements. The company stated that in June 2011, it would release an arrangement of the use software design edges that were modified to give Web-based applications more thoughtful.

Vision, Mission, Strategic Objectives and Values

Qualcomm Company’s success is attributed to its clear vision and mission testimonials. The vision and the mission declaration of the company have played a key role in encouraging its workers globally in the help of improving wireless innovations and developing a competitive benefit over its market rivals.

The company was founded and maintained by the subsequent core values that act as supports of moral reflections within the enterprise. These values include team spirit, aggressiveness, innovation, excellence, innovation and individual performance. Its strategic objective outlines the principal reason for the survival of the company. Its main aim is to multiply and develop in widening its high-profit sidelines. Its main goal is to develop a business that is concerned with quality and to uphold the intellectual advantage so as to meet their monetary needs.

Strengths and weaknesses

Each organization has its strengths and weaknesses, and so is Qualcomm. It is not exempted in this. Its powers are categorized by creative ideas that make the company one of the most revered companies worldwide. The company experiences high incomes and increased level of assets that makes the company stable. The firm’s strengths are that it has strong brands and wide geographical coverage. It also has the firm customer based fidelity as opposed to other markets.

The main weakness for Qualcomm is that its product stores are continually being old fashioned and that there is weaker existence in non-CDMA expertise.

Competitor's Strengths/Weaknesses

Qualcomm faces the following brands in the same sector namely: Alltel, Reliance Jio, Arris and BellSouth Corporation who have their strengths in the market. They include lower prices of their products which make it had unbeneficial for Qualcomm’s products.

Their deficiencies are that they do not have well-established customer base fidelity program like Qualcomm does and their geographical coverage is not quite demanding or revealing to the customers

Branding strategy

Qualcomm Company uses the ‘Qualcomm brand’ that it has developed over the years inside the highly competitive marketplace. This has assisted the company to come out as one of the finest wireless companies known, therefore, enlarging its full range of wireless products and services. The company plans to use newspapers from regional to local to brand their products because newspapers almost reach everyone on a daily basis. This form is beneficial because newspapers cover person that are interested in politics, sports, entertainment and fashion (Maverick, 2017). The company employs on –print advertising that reduces advertising costs and that the information reaches a lot of people simultaneously.

Brand concerns

In spite the fact the Qualcomm’s brand is widely recognized, over the past years, its brand fidelity has continued to decrease while the Samsung brand has been on the rise. This has impacted the share rates of the company (Qualcomm) therefore a reason for concern.

Integrated Marketing Communication

This is the means by which companies try to maximize the effect that they have on their customers. The Qualcomm Company has accomplished an extraordinary task to achieve lasting client relations with their shoppers simultaneously advertising their brand. Qualcomm practices various advertising and promotional tools that are key in attracting the attention, interests and customer requirements that are chiefly accredited to the company’s creative ideas and the development of unique electronic products in a row.

It is suggested that Qualcomm Inc. uses promotional pricing of its products as the most substantial marketing tools. The company drastically lowers the prices of the products in a limited period so that the demand for their products is raised. For example, Qualcomm Company vends its products at 30% off; this then leads to the customers asking for extra supplies as opposed vending the products at one price in a whole year.

The promotional tools employed by Qualcomm work see the organization minimizing costs and improving the efficiency of the company. It marketing plans would affect their marketing aims and plans. The company to use marketing strategies goals as the essential components that it should propel them.

The company raises awareness to their customers about their products through advertisements. This ensures that the company grows more widely regarding high profits and more sales. This company is in a manufacturing league, and therefore it attracts many clients to their trademark. This promotional pricing is a collective decision that involves the Qualcomm’s management team.

Statements show this company might utilize different channels of distribution alongside better pricing strategies that allow the company to deliver the goods to their clients. The company chooses from various distribution channels whether direct or indirectly but according to them, the direct is the most preferable as it regulates the flow of the products to be sold and solve customer related concerns that the retailers might not be answerable (Yeshin, 2016)

Push and Pull

A push plan is a fact where a company ‘pushes’ their production with rack organization, product condition, and the products’ store. Qualcomm’s products in any Qualcomm store are gathered in an exceptional area.

A pull plan is a situation where a company ‘pulls' their products the propagation networks such as promotional channels. It uses its commercial ads to promote their products. The company has these two plans successfully to make sure that they keep their customers well, and hence they get bigger shares of the clients and therefore its triumph. Qualcomm deploys the push policies such as trade shows, showrooms, and development of chains of supply so that the flow of the products to customers can be enhanced. The company may decide to employ the pull plan by motivating the customers

Media strategy

The Qualcomm Company has started off on various social media in its mission to offer Qualcomm products and services. It has over the past few days developed a Qualcomm Facebook page and a twitter account so as to help their clients and also their marketing strategy. The media plans for Qualcomm include consistent advertising and content delivery to their client’s doorsteps. The organization may use direct marketing as mentioned earlier by vending their branded products to their clients by online stores and retails.

Marketing and public relations are the most important gears for constructing a company’s brand. The company has had exceptional civic relations abilities leading to its outward look as the market leaders. They make sure they attract their customers before they unleash their new products in the market, therefore, increasing sales

Conclusion

Many businesses have continued to make different improvement in their products and services and enhancing their uniqueness. This is to sweep the biggest portion of the customers in the market. Wireless technology is taking a new shape with a majority of its trade services carried out through mobile phones; this is where Qualcomm makes benefit. This company is known for the obvious wireless expertise which has made it probable by their comprehensive research the wireless expertise. The company needs to put in place best business strategies as possible, and it will be very serious in making promotional and advertisement arrangements.

References

Qualcomm Technologies, I. (2017). Qualcomm Technologies, Inc.: Private Company Information - Bloomberg. Bloomberg.com

Maverick, J. (2017). For a company; is it more important to lower costs and increase revenue?

Investopedia

Yeshin, T. (2016). Sales promotion. London: Thomson Learning.