Social Ethical and Legal Implemantation

Marketing Data Research

Marketing Data Research

Marketing is a form of customer education making them aware of the company’s name, goods and services, image; it is exposing their name brand to the public and market. Marketing Research is intended to capture data for endorsing specific goods or services, production, customer service, and even advertisements. The consumer market is a very aggressive market consist of electronic goods, medical, cosmetics, jewelry, furniture, etc. This paper will explore the market research data as revenue, trends, marketing strategies, and a capital market efficiency, behavior challenges, three forms of market efficiency, implications to corporate finance, and Procter and Gamble basic goods and services.

Week One Business Growth Overview dataset’s revenues are calculated for three times separately via yearly, quarterly and monthly to understand which month face the high season so that strategies can be applied accordingly. Domestically firm earned $85181.456 and internationally $11794.672 years in 2015 whereas in 2016 have improved up to 89% domestically and 11% internationally. The total amount of revenues that was distributed which received from customers Acquired, Expanded, Retained, and Served and Non-Coded from past years were 10%, 56%, 22%, 12% and 0% respectively gave a positive result because there has been the improvement (University of Phoenix, 2017).

The customer class that frequently visited the firm and gave business was commercial which increased up to the 53% of whole profit and least profit was earned from education customer class. Top customers, namely ABC Corporation and Fish Limited were leading this time in terms of providing year’s best revenues and giving more business as compared to last years. Hence, 2016 was having to experience the growth but still, needs speed in a few areas (University of Phoenix, 2017).

The trends of earning revenues have remained the same even though when profit was calculated monthly. The same consumer class has given the higher profit and same enhancement has been noticed in the range of customer whether acquired or expanded. If the rate of acquired customers has been increased, then with the same pace ABC Corporation and Fish Limited have given higher business as compare to the other customers. Therefore, a trend has remained the same throughout the seasonal year (University of Phoenix, 2017).

The business is doing quite well, as there are no any losses, which it has faced in terms of yearly, neither quarterly nor monthly. Firms are anyhow doing well in domestic business but have not reached its desirable place internationally because international revenues are diminutive as compared with domestic revenue. At recent point, business carries the strength to grow even further through following strategies:

Market penetration: As it is multinational, firm but still undersized therefore it can go for market penetration means focusing on same product and same market. In doing so firm here have to expand its market share internationally because it is already doing well in the domestic market but not in the international market (Kotler, & Armstrong, 2016).

Market expansion: the firm can go for this because it is weak in its selected countries so it can even expand by introducing the same product in the market of some other countries. As in that country, demographic characteristics will be changed as a contrast to the present market (Kotler, & Armstrong, 2016).

Product expansion: this strategy focuses on improving the product or introducing the new product for the same market. In the recent situation, a firm is quite well in its product because there is no any negative response from customers (Kotler, & Armstrong, 2016).

Diversification or acquisition: these strategies are also meant for the growth of the business but these both do not suit to the present situation of the business as the diversification change in market and product whereas acquisition asks for the purchase of a business (Kotler, & Armstrong, 2016).

As the Senior Vice President (SVP) of the business then I would have selected two strategies for the company one is penetration and the other is market expansion. The product remains the same in both strategies but will enter into new countries along with some communication channels.

The selected company name is Procter and Gamble and it is the multinational company working in sectors like grooming, health care, cloth and home care, infant and family care, and beauty. The company is having headquarters in Cincinnati, Ohio, United States. There is a huge range of product segments on which company enjoys positive returns. The total number of employees at the end of 2016 was 105,000, which have been decreased from 2015, which were 110,000. The company has successfully saved 7 billion this year and had saved 6 billion in last year, which means company focused not only on earnings but is also making savings for future investment (Annual Reports | P&G, 2017).

Company's last year revenues were $38 billion worldwide whereas in 2015 a number of sales were $43 billion, which determines that sales have been reduced as compared to the last year (Annual Reports | P&G, 2017). Its outstanding share are 2,556,477,220, 32,442,561 as a short interest shares, float 99%, mutual fund ownership is 28%, institutional 61%, insider ownership 0.19% and 26% as the top ten Instant holders (Institutional Ownership | P&G, 2017).

References

Annual Reports, P&G. (2017). Pginvestor.com. Retrieved from

http://www.pginvestor.com/CustomPage/Index?KeyGenPage=1073748359

Institutional Ownership, P&G. (2017). Pginvestor.com. Retrieved from

http://www.pginvestor.com/Institutional-Ownership

Kotler, P., and Armstron, G. (2016). Principle of Marketing (1sted., p.41). Harlow: Pearson

University of Phoenix (2017). Week 1 Business Growth Overview. Retrieved from

https://newclassroom3.phoenix.edu/Classroom/#/contextid/OSIRIS:50950961/context/

co/view/activityDetails/activity/cac45c23-0c5d-46d4-9721-

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