research paper

Bibliography

McCombs, Maxwell E. The News And Public Opinion. 1st ed. Cambridge: Polity, 2011. Print.

The daily news plays a major role in the continuously changing mix of thoughts, feelings and behavior that defines public opinion.  The News & Public Opinion  details these effects of the news media on the sequence of outcomes that collectively shape public opinion, beginning with initial attention to the various news media and their contents and extending to the effects of this exposure on the acquisition of information, formation of attitudes and opinions and to the consequences of all these elements for participation in public life. 

It is a well-written book which shows that the classical triangle of news media, politics and public opinion still has a strong mutual influence. This book is a masterful treatment of the relationship between news and public opinion. The authors examine the changing media environment, including entertainment news and blogs. The book looks at both process and effects (outcomes). The book is an important contribution to the literature on this vitally important topic.

McCombs, Maxwell. Setting The Agenda: The Mass Media And Public Opinion. 1st ed. Cambridge: John Willey & Sons, 2013. Print.

Setting the Agenda  describes the mass media’s significant and sometimes controversial role in determining which topics are at the center of public attention and action.  Across the world, the mass media strongly influences how we picture public affairs. In describing this media influence on what we think about and how we think about it,  Setting the Agenda  also discusses the sources of these media agendas, the psychological explanation for their impact on the public agenda, and the subsequent consequences for attitudes, opinions and behavior.

Athique, Aian. Digital Media And Society. 1st ed. [Place of publication not identified]: Polity Press, 2013. Print.Digital

Media and Society  is a comprehensive, compelling and critical examination of the social and cultural consequences of digital media and communication technologies. The book provides a cohesive and coherent look at the present digital state of society, and it explains how the digital present came to be and what its consequences are. It is written in a clear, jargon-free manner and filled with information and questions that make it a remarkably useful teaching text.

Fan, David P., and Albert R. Tims. "THE IMPACT OF THE NEWS MEDIA ON PUBLIC OPINION: AMERICAN PRESIDENTIAL ELECTION 1987–1988". International Journal of Public Opinion Research 1.2 (1989): 151-163. Web.

In this article, David P. Fan and Albert R. Tims comprehensively explain the impact of media on public opinion. They have taken American Presidential Election 1987-1988 as a reference that how media influenced the public opinion and results were greatly influenced by media.

"Aim: What Is The Impact Of Media On Public Opinion". www.hauppauge.k12.ny.us., 2017. Web. 12 Mar. 2017.

Content found in ppt of this site Demonstrates how the characteristics of the electronic media have affected the actions of public officials and candidates for national office. Describes the impact of the pattern of ownership and control of the media on the dissemination of news. Show how wire services and TV networks have affected national news coverage. Discusses the issue of “ media bias” and how this bias might manifest itself. Assess the impact of such bias, if it exists, on the electorate.

"How Media Influences Public Opinion". Bartleby.com., 2017. Web. 2 Apr. 2017.

This essay covers the subject matter effectively. It demonstrates that electronic media play significant roles in shaping a person’s understanding and perception about the events occurred in our daily lives. As long as the electronic media continued to be easily accessible to the public, the media will continue to have an influence in shaping its opinions. Factors such as agenda - setting, framing and priming help shape the public opinions. 

Hadeshian, Seta. "Public Opinion-The role of Media". www.ccrweb.ca., 2017. Web. 9 Apr. 2017.

This is a seven pages conference report which efficiently covers the subject matter. It demonstrates the power of media in influencing the public opinion. According to this report Media is a political power and tool, occupied in a way by the big powers, international corporations, big agencies using for their political and economic objectives that control and can pay.

T.Bianco, William, and David T.Canon. "Public Opinion And The Media". www.wwnorton.com. , 2017. Web. 2 Mar. 2017.

This chapter effectively explains the relation between public opinion and effect of electronic media on it. It has thoroughly explained how media is affecting the people perception about a particular thing.