answer 9 questions with online sources for each question

(chapter 6) What is (are) the marketing research goal(s) of a firm’s product strategy in order to avoid the most common reason products fail?

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Q 2

True and false

[chapter 7] PPP (purchasing power parity) attempts to measure the "real" purchasing power of consumers in a country.

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(chapter 7) What type of barrier or advantage is the CE mark which is a product safety standard of the European Union?

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(chapter 7) What is the first step in the process for screening countries as potential markets for international expansion?

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(chapter 7) When a company develops its foreign market selection matrix, one method to assign a weight to each column of data is based on the data's _________?

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Question 6

(chapter 7) Your new boss wants to pick what looks like a good target country based on a planned vacation and a chance meeting with a foreign distributor on a plane. "Why bother with all that time? What could go wrong? Let's just do it!"

You would rather use a screening process. How would you describe the advantages and disadvantages of proactive market entry strategies compared to reactive strategies?

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True and false:

Question 7

(chapter 8) An indirect exporter sells its products to overseas customers through an intermediary physically located in the foreign market.

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Question 8

(chapter 8) A firm with little international experience identified its best opportunity for international expansion in a relatively high-risk market. They came to you knowing you took an international marketing course with a noted professor. Which of the entry modes would you recommend keeping their risk to a minimum? Why?

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Question 9

(chapter 9) How does the stage-gate model used to manage new product development work?

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Question 10

Uganda's newest snack craze has customers hopping Associated Press, Feb 2017

Fried grasshoppers a delicacy. Just add salt, some onions! Yum!

KAMPALA, Uganda — Children scamper in the bush, jumping here and there to catch grasshoppers before they fly away. On a good day, many will walk away with plastic bags filled with the insects to fry and eat as a snack.

Grasshoppers, known in the local Uganda language as “nsenene,” are a delicacy among many in this East African country who look forward to this time of year, when millions of the bugs hatch with the seasonal rains.

O.J. Gerald at a roadside seller in the capital, Kampala, said. “You fry (them) with some onion and a little bit of sea salt and it's very tasty. Very crunchy in your mouth.”

The grasshoppers, when fried, turn from green to golden brown and give off an earthy aroma beloved by enthusiasts. Grasshopper hunting has become a commercial activity in Uganda.

You are an enterprising marketing student in Uganda for a service trip and to study abroad. You "smell" an opportunity to sell these tasty snacks as ethnic food to markets in the USA. Knowing that the USA has well-developed distribution and marketing channels and that there are ethnic food stores and restaurants, which export method would you use and why?