M2_A2 : Harley-Davidson: External and Internal Analysis

Strategic Business Plan Outline

Part I – Feasibility Study

Cover page
Table of Contents
Executive Summary
Summary of Strategic Direction [Module 1]
1. Vision
2. Mission/ Corporate Values
3. Goals
Stakeholders Interest/ Needs
Analysis of the External Environment [Module 2- Part 1]
1. Results from Scanning
2. Results from Monitoring
3. Competitive Environment
  1. Porter’s Five Forces Model
  2. Value Net Analysis
  3. Dynamics of Competition/ Competitor Analysis
4. Strategic Challenges/ Issues facing the Industry
Internal Environment Analysis [Module 2 – Part 2]
1. SWOT Analysis
2. Value Chain Analysis
  1. Primary Activities
  2. Secondary Activities
  3. Resource Based Analysis
    1. Internal
    2. External
    3. Achieving Sustainable Competitive Advantage
  4. Financial Ratio Analysis/ Five year period
Strategy Analysis [Module 3]
1. Cost Leadership Strategy
  1. Identify elements that could lead to sustainable advantage
  2. Advantages/ Disadvantages of this strategy
2. Differentiation Strategy
  1. Identify elements that could lead to sustainable advantage
  2. Advantages/ Disadvantages of this strategy
3. Focus Strategy
  1. Identify elements that could lead to sustainable advantage
  2. Advantages/ Disadvantages of this strategy
4. Combination Strategy
  1. Identify elements that could lead to sustainable advantage using several of Cost/ Differentiation/ Focus
  2. Advantages/ Disadvantages of this strategy
5. Industry/ Firm Life Cycle
  1. Strategic implications of each stage analyzed
Corporate Level Strategy [Module 3
1. Identify consequences of Diversification
  1. Economies of Scope
  2. Revenue Enhancement
  3. Market Power
2. Identify unrelated Diversification
  1. Financial Synergy
  2. Parenting
3. Methods of achieving Diversification
  1. Mergers & Acquisitions
  2. Strategic Alliances/ Joint Ventures
  3. Internal Development
4. Corporate Ethics in Value Creation
Feasibility Study Summary
1. Conclusions
2. Recommendations
Appendix

Part II – Strategic Plan

Cover page
Table of Contents
Executive Summary
Global Economy/ Factors Affecting Global Economy [Module 4]
1. Motivations/ Risks
  1. Motivations for Expansion
  2. Risks in Expansion
2. Competitive Advantage in Global Markets
3. Entry Strategies for Global Expansion
4. Internet Approach/ Strategy
  1. How the Internet adds value
  2. Internet Business Models
  3. Competitive Strategies
  4. Leverage E-Business Capabilities
Corporate Leadership [Module 5]
1. Direction Setting
2. Organizational Design
3. Organizational Culture
4. Leadership Traits
5. Ethical Organization Characteristics
  1. Identify elements
  2. Identify missing elements
6. Learning Organization Characteristics
  1. Identify elements
  2. Identify missing elements
Strategic Plan Summary
1. Conclusions
2. Recommendations
3. Implementation
4. Risks
Appendix