Worksheet

Business Opportunity Worksheet

MKT/431 Version 3

University of Phoenix Material

Business Opportunity Worksheet

Refer back to the business that you started in MGT/401. Complete each section below. Be sure to cite your sources when necessary (including all uses of the textbook).

Market Trends

Research the market trends that apply to the industry. In 350 to 700 words total, describe how your business opportunity completes each of the following:

Adds value to a customer or end user
Solves a significant problem or satisfies a significant want/need
Money-making characteristics

Four Capital Factors

Review the four capital factors. Discuss in 3-5 sentences per topic how your business idea is a good fit with each of the four capital factors.

Capital Factor	Example of Capital Factor	How does your business idea fit?
Human Capital	Skills, knowledge, and abilities you’ve developed throughout your career
Sociological Capital	Networks and support groups
Psychological Capital	Attitudes, values, opinions, and beliefs
Financial Capital	Financial, accounting, data analysis, and quantitative factors

Research Sources

Include at least three research sources on market trends to support your opportunity.

Research Source APA Citation	Explain how it relates to or supports your business opportunity.