500 wk6 Assignment 2

Running head: Marketing plan for (your company) 0

Marketing Plan for (the name of your company)

Student Name Here

Strayer University

Prof. Mimi Kawwaff

October 19, 2015

Marketing plan for (your company)

This is your introduction paragraph. Here you will provide the reader with an introduction to your paper. This is your introduction paragraph. Here you will provide the reader with an introduction to your paper. This is your introduction paragraph. Here you will provide the reader with an introduction to your paper.

Introduction

Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides.

Environmental Analysis

Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.

Target Market

Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP.

Goals

Decide the main goals that you would like to achieve within the next year (short term) and the mains goals that you would like to achieve within the next five (5) years (long term). Determine the most appropriate ways to measure both short- and long-term goals.

SWOT and Need Analysis

Develop both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company.

References

(Insert relevant, high quality references in the following format. You need more than 4 references here)

Access Eric, R. D. (1991). Emergent literacy: An early reading and writing concept. Issues in Adult Literacy Education. The ERIC Review. Retrieved from EBSCOhost Hansel, G., & Gretel, D. (1973). Candied houses and unfriendly occupants. Thousand Oaks, CA: Fairy Tale Publishing.

Hellriegal, D. & Slocum, J.W., Jr. (2011). Organizational behavior: 2011 custom edition. Mason, OH: South-Western Cengage Learning.

Imel, S. (1991). ERIC and the Adult Education Act: 25 years of collaboration.

Retrieved from: http://www.ericdigests.org/pre-9219/adult.htm

Mulally, A. (2010). A message from Alan Mulally. Retrieved from http://corporate.ford.com/news-center/news/press-releases/press-releases-detail/message_from_alan_mulally