Need MKT/421 paper done, anyone interested?

Need MKT/421 paper done, anyone interested? 1

Understanding Marketing and Customer Relationships Grading Guide

MKT/421 Version 16

Marketing

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Individual Assignment: Understanding Marketing and Customer Relationships Purpose of Assignment

Understanding marketing as a multi-step process relying on building successful customer relationships is essential to helping organizations grow and achieve their goals. This assignment defines marketing, the customer value proposition, and creating mutually beneficial relationships between the organization and target, as well as applies these concepts to the student to create a personal brand.

Resources Required

Week 1 textbook reading

Week 1 video

American Marketing Association Website

University Career Center: Crafting Your Image

Grading Guide

Content	Met	Partially Met	Not Met	Comments:
Provided a definition of marketing from the American Marketing Association. Defined the customer value proposition. Discussed the differences between the marketing process and advertising, the goals of creating a strong customer value proposition, and the unique relationship that exists between company and customer.
Used student’s workplace, a company he/she would like to work for, or an entrepreneurial vision and applied the concepts of the customer value proposition and relationship marketing to their operations. Introduced who the company, or business idea is and what they do. Provided examples that demonstrate how the company uses these concepts successfully. Answered: Are there any ways they can improve in these areas? How?
Determined how student’s own personal brand links to the organization’s customer value proposition. Discussed ways student can integrate a customer value proposition and use relationship marketing to position yourself the best. Shared examples to illustrate student’s thoughts and reasoning.
Cited a minimum of two peer-reviewed sources with at least one coming from the textbook, the Week 1 video, or the University Library.
The paper is 1,050 words in length.
		Total Available	Total Earned
			#/4

Assignment Total	#	5	#/5
Additional comments: