Marketing paper

Here is assignment instruction. I have done PMP1-3. SO What I want is PMP4-5 which I highland the instruction below.

It is a marketing plan for a product which is myself. A finance major student. AND I Want this product to be A financial analyst.

MKT 301 Personal Marketing Plan Assignment

I do not agree with the customer/seller model of education. I believe we are co-producers of a product—your education and eventual career. To that end, it is essential to approach selling a product to a market—especially the job market—with a marketing plan. Since the most important product you will ever sell is yourself, best that we have a plan for to market it from the very beginning.

For this assignment you will prepare a 20-page Marketing Plan. The product you are selling is you, the buyer is your ideal employer/industry. You will treat yourself as you would any other product about to enter the market and you will apply the principles of this class to making that product a success in your chosen market. You will analyze the current and potential market, product design process (your education), and other important factors that you identify with what you learn in this course.

Project Specs:

15-page final paper (written in pieces, see below). Double spaced, 12-point Times New Roman, no more than 1-inch margins. Text, not lists/bullet points. Tables and charts in Appendix (does not count towards page count)

Late submissions will be penalized: 10% first day, 30% second day, 60% third day. Nothing later will be accepted for credit (but will still be read and reviewed).

Pieces you will write:

PMP1. Target Market and Ideal Product Description (No less than 2 pages): Who are you selling this product to? What does the market want? What does their ideal product look like. To do this you need to identify your target job after graduation. What is your ideal job? Does it already exist or are you trying to create something new? Do you want to work for a specific company? Particular industry? Particular field? The more detailed you are then the better you can design the ideal product. Get (or create) the job description. Learn the necessary qualifications (degrees, credentials, certification, etc). What kind of experience do you need? Your Target Market is “people who hire people for this kind of job”. The ideal product is “the perfect candidate for this job”. 

PMP2. Environmental Analysis (No less than 2 pages): What about the market in which you will sell this product? You might conduct a Porter’s Five Forces analysis to understand what the field looks like. You might use a SWOT Analysis as well to identify Opportunities and Threats in the environment. You should address all 5 market environmental factors. 

PMP3. Product Description  (No less than 2 pages): This piece tells me who you are. Here is where you describe the product as it currently exists. Consider a SWOT Analysis to understand your Strengths and Weaknesses. 

PMP4 & 5. Gap Analysis and Plan of Action ( 4 pages): Clearly identify the gap between the existing product and the ideal product for the market. Here’s where the advanced SWOT Analysis becomes useful. Do you have Leverage, Problems, Vulnerabilities or Constraints?

Concrete steps in your plan if action. No, “I could…”. No, “I can…”. Clear, definitive actions. A Plan! You will give me a blueprint for turning you into the previously identified ideal product. 

How are you going to close the gaps? How are you going to prepare your product to be the ideal product for your target market? How will you use leverage you have identified? How will you address weaknesses that are causing Problems or Constraining your actions? How can you counteract Threats creating Vulnerabilities or feeding Problems?

This is a good place to include a budget as well. No production process is without its costs. How will you pay for this production process?

In business this would be your plan for creating the ideal product. You would tell me how you’re going to make something the market truly wants. 

PMP6. Stitching it all together: What you have at this point is a bunch of pieces that need to be turned into a single, final document. Taking all your previous documents, and the corrections you have made to them since you got feedback on them, you are going to turn them into one coherent document. Stitch them together and add any missing pieces. What other relevant information can you add at this point? If you’ve been doing your work all along this should be easy—it’s mostly written. This is basically your final document (once you add PMP7).

PMP7. Executive Summary (maximum 1 page): When it’s all done you are going to write a 1-page—and only 1-page—summary of the Personal Marketing Plan that tells me why I want to read the whole thing (again). Your executive summary tells a reader who is pressed for time exactly what they will find inside and why they should spend the time to read the whole thing. This now becomes your cover page for the entire document.

A few writing guidelines and suggestions:

This is a plan—a document describing the way things are now and a description of how we will get to where we want to be. Many people misuse the word ‘plan’ to mean ‘what they intend to do’ (“I plan to make a million dollars before I’m 30”, etc.) That is not a plan; that’s an intention. What they should be saying is “I intend to make…”. I don’t want an intention, I want a plan!

This is not some giant resume and cover letter where you do everything to look your best and cover over your flaws. The purpose of this document is to create an honest assessment of the current state of the product and the plan for making it perfect. If you are already the ideal candidate then you shouldn’t be in school; you’re wasting your time and money. This document should be a plan for creating the perfect product.

Finally, you (or someone else) are spending a lot of money for this process we call education. You should be doing it with a purpose and direction in mind. You should also care about the end result. You should care a lot. The hope is that this exercise will both increase your knowledge and understanding of some of the important concepts of Marketing being covered in this class as well as give you a blueprint for your future academic success.

Don’t forget to include citations and references at then end. Where did you get your data? Good sources add credibility to a document. Build your credibility by showing me where your information came from?

PMP1

Target Market and Ideal Product Description

When you take a look at either a LLC or a corporation companies and what goes into a business decision, a huge amount of factors have to be taken into consideration before coming to a conclusion. Therefore, the key for a CEO to make successful decision here is that they have to listen to trustworthy diverse viewpoints. Listening to different viewpoints, valuing these viewpoints, is an unique requirement for leaders to make complex situations work for them. Here is where financial analysts come into place. A financial analyst is or even a group of financial analyst is necessary for a company to successful. A financial analyst helps decision-makers determine investment strategies for the company.

Every company wants to be able to track its financials or forecast its future which is what a financial analyst does. Financial analysts normally work within a company and they usually spy on financial statements, expenses, taxes, and other financial detail to find out where and how the company makes money. Therefore, they would be able to assist the company by providing actionable financial idea. The idea and information they provide would be an important component that help decision maker in terms of making the best decision.

The field that I am interested in in particularly is construction company. First of all, a construction company usually have a huge amount of money flow that can not only be handled by accountants, it also needs to be spied by financial analysts who can look at the bigger picture. Secondly, construction company are constantly looking for new projects, it is crucial that these projects are gone through by financial analysts who can tell where the profit is and how much money needs to be put in in these project.

What the market want is that the financial analysts not only have comprehensive financial knowledge and experiences, but they would also think out of box and have a bigger picture. Moreover, financial analysts must see things in different angle and have an unique view point.

A finance, accounting, economics or management bachelor degrees would be a basic requirement for a financial analyst. Furthermore, getting a MBA degree or participating in the Chartered Financial Analyst (CFA®) Program would definitely be a good way to step into this job. Also some type of financial certification such as, Certified Corporate Financial Planning & Analysis Professional credential offered by the Association for Financial Professional, would add up the credibility and credentials. A two or three years working experiences in related field are extremely helpful in being a financial analyst. Moreover, in order to stay on top of the financial news, a financial analyst would need to spend a lot of time reading and getting informations from other resources. A lot of traveling also helps financial analyst get the information of company operations on the ground level which makes a better financial analyst.

PMP2

Environmental Analysis

As a product of being a finance graduate student in two years, I deeply understand the importance of the current environment of the market I am going to sell myself and as well as the competitor who I am going to compare with.

Porter’s Five Forces

Since the company that I am selling myself to as a finance analyst is construction company, the bargaining power of me as a supplier is that there are a lot of construction companies out there that I can sell myself to. On the other hand, the bargaining power of the buyers is that there are a huge mount of finance as well as business graduates every year. However, most of the similar and competitive products are willing to work in a financial company or a bank instead of a construction company. Despite the bargaining power of buyers are strong because of huge amount of business graduate are being supplied to the market, I still think bargaining power of a supplier would not be weak.

The threats of substitute products would probably be computer analysis program, since technology has been developed rapidly and there are new computer programs every day. Nowadays, there are a lot of personal finance apps and also some financial analysis program that work for companies. Computer surely analyzes data faster than a human does and it is a threat that this position would be substituted by computers.

Environmental scanning

In the environment of competitive, according to Occupational Employment Statistics from Bureau of Labor Statistic, there are 281,610 financial analysts in the United state and 13,840 in the state of Illinois. Moreover, there are hundreds of thousands business students are graduating and going to the market.

In the economic environment, according to trading economics GDP per capita is 51638.10 in year of 2016. Since Donald Trump became the president of the United State, I think the economic in the United state would grow especially in the market of construction. Therefore, The construction company would have more buying power.

In terms of technology environment, technology has certainly changed the way a company would do business and as well as its operating strategy. In my opinion, the job of a financial analyst require not only the data analysis but also cultural analysis and future forecast. Therefore, I think the position of financial analysts would not be substituted by theology. However, as a result of changes in the technological environment, the way a financial analyst work would definitely be changed. Financial analyst would be required to work with computer program and to have more knowledge of technology.

PMP3

Product Description

It is a product that made in China but have been exported to the United State to be developed for three years.

SWOT

Strengths

One advantage I have is that I speak fluent English, Mandarin and Cantonese. Nowadays, business has been globalized especially in financial business. The link between West and East become very important. Being able to speak the language that people in mainland China and Hong Kong speak would help any company that is willing to cooperate with mainland China and Hong Kong or even operate in East Asia. China has been the fastest growing economy for years. According to Office of the United State Trade Representative, U.S. goods and services trade with China totaled an estimated $659.4 billion in 2015. Exports were $161.6 billion; imports were $497.8 billion. The U.S. goods and services trade deficit with China was $336.2 billion in 2015. China is currently our largest goods trading partner with $598 billion in total (two way) goods trade.

I worked in a construction company as an accounting assistant in mainland China for two years which makes me unique and lowest-coast resource.

What I think I can be viewed as my strength by people in my market is that I things in different and diverse angles and I like to stand in other’s point of view when I try to solve problems and or cooperate with others. One thing I think I do better than others is that despite how much I have known, I am always willing to learn new things and desire for new knowledge.

Weakness

First of all, I do not see weakness as weakness, I see my weakness as things that can be improved. My biggest weakness is that I am a little impatient. I do not like sitting around waiting for things to get done.

However, being realistic and facing any unpleasant truths comfortably is my strength as well.