the research proposal

1. Introduction

• Explain the issue that you are examining and why it is significant.

• Describe the general area to be studied

• Explain why this area is important to the general area under study (e.g., sport management)

• Specifically, your introduction section:

o Should introduce your topic

o Should provide historical example of problem; background on evolution of problem

o Should show the significance and the magnitude of the problem

o Should state the thesis statement of your research

o Should specify and list your research questions (two to four)

o Should explain how these research questions are related to the larger issues raised in the introduction

o Should state the reason why you are proposing the study and its importance

o Should state the practical/managerial and theoretical/scholarly significance of your study

• A thesis statement is a sentence or two that states the focus of your study and informs readers what will be the focus of your study. Then, your thesis statement is developed and supported using scholarly literature, and explained/verified with evidence/research data that you will collect. For more see https://owl.english.purdue.edu/owl/resource/545/01/

• The introduction could be two to four pages long, depending on your topic (you should not limit yourself by page number so far as you are addressing all the above points)

2. Review of the Literature

• Breakdown your topic/title into different sub-topics and inform your readers about those topics

• Describe what is already known about your topic. Include a summary of the basic background information on the topic gathered from literature review that is based on scholarly journal articles

• Discuss several critical studies that have already been done in this area

• The literature review section can be between 4 and 10 pages long (again, you should not limit yourself by page numbers)

3. Research design/Method

• A description of how you would go about collecting data and test the questions that you are examining.

• Method: How would you collect the data and why?

• Describe the general methodology you choose for your study, in order to test your hypothesis(es) or verify your proposition.

• Explain why this method is the best for your purposes.

• Participants: Who would you test and why?

• Describe the sample you would test and explain why you have chosen this sample. Include age, and language background and socio-economic information, if relevant to the design.

• Are there any participants you would exclude? Why, why not?

• Design: What would the stimuli look like and why?

• Describe what kinds of manipulations/variations you would make or test for in order to test your hypothesis(es) or verify your proposition.

• Controls: What kinds of factors would you need to control for in your study?

• Describe the types of effects likely to occur which would make your results appear to confirm, or to disconfirm your hypothesis(es) or your proposition.

• What are other research design procedures that you will be following

• How will you analyze the results?

4. Significance and Conclusion

• Discuss, in general, how your proposed research would lead to a significant improvement over the original studies, and how it would benefit the field. (In other words, why should someone care? If you were applying for money to do this, why would someone fund you? If you wanted to publish your results, why would they be unique?)

5. References

• Use APA

• Include all references in APA style

Please write the research proposal. The topic is “Usage of Twitter for Brand Building: The Case of NBA Teams” You can change my introduction and the research questions but do not change my topic. You have to follow the requirements in the “format” file. Double spaces and 10 pages