Discuss the ethical considerations you need to take into account while marketing Disneyland Park/ Resort’s in . Russia (400 words) Identify the differences between marketing Disneyland in U.S.A and marketing it i(Russia). (500 words) Describe how

SPRING 2017

Assume you are in charge of International Marketing in Walt Disney Parks and Resorts Worldwide, Inc. Choose any one country out of the following where you think Disneyland Park/ Resort should be launched:

I.

VI. Russia

To do this you will address the four sections below, and compile your findings into a 6600 word report. Throughout you must demonstrate your wider reading of appropriate academic literature (i.e. fully referenced using Harvard or APA format), in order to support your viewpoints.

SECTION C

Task 3 (2 MARKS)

Discuss the ethical considerations you need to take into account while marketing Disneyland Park/ Resort’s in the country of your choice. Russia (400 words)

SECTION D

Task 4 (3 MARKS)

Identify the differences between marketing Disneyland in U.S.A and marketing it in the country of your choice (Russia). (500 words)

Task 5 (3 MARKS)

Describe how Social media can be used to manage Disneyland’s global marketing activities. (500 words)

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