File called problem formula is a question

Table of content

The table of contents shows the reader the structure of your report in main- and subparts, references and appendix. Remember page numbers.

EXAMPLE: Table of content

EXECUTIVE SUMMERY

1. Executive summery

INTRODUCTION

2. Background about company

2.1 Problem area + problem statement

2.2 Delimitation + definitions + abbreviations

2.3 Methods

2.4 Data

ANALYSES

Strategic analysis

3. Strategic analyses

3.1 Company business frame

3.2 Internal analysis

3.3 External analysis

2.3.1 Market

2.3.2 Competitors

4. SWOT

Strategic/tactical choices

5. Research

4.1. Desk research or field research

6. Entry modes

7. Segmentation (BTC or BTB)

7.1 Supply chain

7.2 Segmentation analysis

7.3 Make choice of target group

7.4 Positioning

7.5 Goal setting

Operational activities

8. Marketing mix

7.1 Product

7.2 Price

7.3 Promotion

7.4 Place

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7.5 People (back office and front-end personnel)

7.6 Process

7.7 Physical evidence

9. Sales and sales support

10. Organization and management

11. Economy (capital need for organization, management, marketing budget)

12. Law

13. Activity plan + time schedule

CONCLUSION

12. Conclusion

13. Source list

14. Appendix

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15. Reflection on the process of writing the report.