Need MKT/421 PPT/Notes, anyone interested?

Need MKT/421 PPT/Notes, anyone interested? 1

Solving the Problem: Five-Step Marketing Research Approach Presentation Grading Guide

MKT/421 Version 16

Marketing

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Individual Assignment: Solving the Problem: Five-Step Marketing Research Approach Presentation Purpose of Assignment

The purpose of this assignment is to place students in the active role of a marketing manager with a problem that threatens the organization’s survival. Students will respond to a specific scenario that requires them to address the concepts both critically and creatively to solve the scenario’s dilemma.

Resources Required

Marketing (textbook): Ch. 2: pg. 40-46, 54-69; Ch. 3: pg. 72-92; Ch. 8: pg. 207-227; Ch. 9: pg. 242-257
Week 2 video

Grading Guide

Content	Met	Partially Met	Not Met	Comments:
Defined the Five-Step Marketing Research Approach and discussed the importance of research in marketing.
Described each step of the Marketing Research Approach (one slide for each step) in detail including its goal and created an example aligned to the scenario above to illustrate how that stage would be implemented toward the problem’s solution.
Defined the two types of research data this process gathers and their pros and cons. Shared examples of each type that would be useful in solving the scenario.
Compared and contrasted the Five-Step Process with two alternative methods for conducting marketing research. Answered: What are the pros and cons of each?
Defined what it means to differentiate a service and provided an example to illustrate how the local nonprofit charity in the scenario could use the strategy to help increase target market interest.
Explained how differentiation will help position the organization.
Cited a minimum of two peer-reviewed sources with one being from the textbook or the University Library.
Included speaker notes.
The presentation is 10 to 20 slides and is appropriate for the audience.
The presentation includes relevant media and visual aids that are consistent with the content.
		Total Available	Total Earned
			#/7

Assignment Total	#	10	#/10
Additional comments: