URGENT! International Marketing FEASIBILITY REPORT ONLY 2 PARTS SITUATIONAL ANALYSIS and COMPETITIVE AUDIT CHART

No word count

Referencing Chicago 16 B

Feasibility report on W Hotel & Resort Bali targeting Australians.

Hotel link here - http://www.wretreatbali.com/

Situational Analysis: PESTEL

Targeting Australians/Australian Tourists.

1. Political

2. Legal

3. Social and Cultural

4. Technological

(3-5 key points each)

Competitive Audit Chart

W Hotel & Resort Bali competitors. 2 resorts for both internal and external markets.

Internal Market (within Indonesia)

1. Core Products

2. Augmented Products

3. Strengths

4. Weaknesses

5. Value

(3-4 key points each and explain)

External Market (outside of Indonesia)

1. Core Products

2. Augmented Products

3. Strengths

4. Weaknesses

5. Value

(3-4 key points each and explain)