Need MKT/421 PPT/Notes, anyone interested?

Need MKT/421 PPT/Notes, anyone interested? 1

Mapping the Product Life Cycle (PLC) Presentation Grading Guide

MKT/421 Version 16

Marketing

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Individual Assignment: Mapping the Product Life Cycle (PLC) Presentation Purpose of Assignment

The Product Life Cycle (PLC) is a vital component of the marketing plan. Monitoring products and services as they flow through this process helps marketing managers adjust their marketing strategies to keep products and services thriving for as long as possible. Monitoring this cycle helps companies and organizations continue to maximize the value of their products and services with their target over time. The purpose of this assignment is to give students the opportunity to understand how each stage in the PLC creates a need for adjustment to marketing strategies and allows students to assess what action(s) need to be taken.

Resources Required

Marketing: Ch. 1: pg. 4-10; Ch. 2: pg.40-46, 54-69; Ch. 11: pg. 292-309

Grading Guide

Content	Met	Partially Met	Not Met	Comments:
Developed a slide setting the theme and goals of the presentation.
Defined and discussed the PLC concept and its importance to marketing managers.
Defined and discussed what role pricing strategy has in marketing and how marketing mangers decide what strategy to use.
Described what company/organization and product/service student is using.
Created one slide for each of the four stages of the PLC describing the stage and analyzes the implications that stage may have on price strategy, product, competition, and profit for student’s selected product/service. Used the product/service student selected to illustrate each stage as it is discussed with original examples.
Discussed the reasoning behind why the PLC is important to marketing managers and share examples of possible implications if it is not monitored.
Included speaker notes.
Cited a minimum of two peer-reviewed sources with one coming from the textbook or the University Library.
The presentation is 10 to 20 slides and is appropriate for the audience.
The presentation includes relevant media and visual aids that are consistent with the content.
		Total Available	Total Earned
			#/7

Assignment Total	#	10	#/10
Additional comments: