MKT 500: Marketing Management Assignment 3: Part C: Your Marketing Plan:

Part C: Marketing Plan

Your Name

MKT500 Marketing Management
Strayer University

Dr. Victoria Hailey

Date submitted

Write an introduction to Part C that includes branding, pricing, and distribution strategy; competitive analysis; differentiation strategy; company’s position intentions; social media plan; and integrated marketing plan.

Develop the company’s branding, pricing, and distribution strategy.

Write an introduction here.

Text starts here (use information shared in Part B here)

Text starts here

Text starts here

Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses.

Develop the differentiation strategy in relation to the closest competitor.

Establish whether the company's intention is to be a leader or follower within the industry.

Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.

Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company's advertising strategy.

Summarize the plan to this point.

Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Below are tips and notes to guide you writing an APA paper. Use this information as a reference and ask if you have any questions.

1. NEVER plagiarize: Plagiarism: act of using someone else’s ideas, words, figures, unique approach, or specific reasoning without giving appropriate credit.

2. Always include an introduction for your Heading 1 topic (example: Environmental Analysis) to explain to the readers what they learn in the section you are introducing.

3. Paragraphs should be complete, such as a minimum of three sentences:

   1. “Put only one main idea per paragraph.

   2. Aim for three to five or more sentences per paragraph.

   3. Include on each page about two handwritten or three typed paragraphs.

   4. Make your paragraphs proportional to your paper. Since paragraphs do less work in short papers, have short paragraphs for short papers and longer paragraphs for longer papers.

   5. If you have a few very short paragraphs, think about whether they are really parts of a larger paragraph—and can be combined—or whether you can add details to support each point and thus make each into a more fully developed paragraph.” (https://owl.english.purdue.edu/owl/resource/606/02/ )

   6. http://blog.apastyle.org/apastyle/2011/12/the-long-and-the-short-of-it.html

   7. http://arc.aje.com/editing-tip-sentence-length/

4. Don not use (or minimize):

   1. they (minimize, pronouns, use actual names/titles for clarity)

   2. these

   3. there are

   4. thing

   5. it

   6. this

   7. I

   8. we

   9. you

   10. one or ones

   11. some

   12. a lot

   13. a ton

   14. really

   15. very

5. Use of contractions – spell out

6. Use of conjunctions: https://owl.english.purdue.edu/owl/resource/598/1/ An independent marker word is a connecting word used at the beginning of an independent clause. These words can always begin a sentence that can stand alone. When the second independent clause in a sentence has an independent marker word, a semicolon is needed before the independent marker word.

Ex. Jim studied in the Sweet Shop for his chemistry quiz; however, it was hard to concentrate because of the noise.

1. 1. Some common independent markers are: also, consequently, furthermore, however, moreover, nevertheless, and therefore.

2. Findings: are past tense

3. Use of italics: https://owl.english.purdue.edu/engagement/2/1/45/ : only Italicize the titles of magazines, books, newspapers, academic journals, films, television shows, long poems, plays, operas, musical albums, works of art, websites.

APA Guidelines:

1. American Psychological Association (2010). Publication manual of the American Psychological Association (6th ed.). Washington, DC: Author.

2. APA Website: www.apastyle.org

3. Updated APA guideline notes on ELCSE website under Student Resources (http://www.aug.edu/elcse/ELCSE_APA_Guidelines.pdf)

4. Sample paper – guideline to Headers: https://owl.english.purdue.edu/owl/resource/560/01/

5. Numbers: https://owl.english.purdue.edu/owl/resource/560/01/

6. Formatting Tables and Figures

https://owl.english.purdue.edu/owl/resource/560/19/

https://owl.english.purdue.edu/owl/resource/560/20/

1. How to cite: https://owl.english.purdue.edu/owl/resource/560/01/

• Paraphrasing within text:

  • In a 1989 article, Gould explores some of Darwin’s most effective metaphors.

• Author cited in text:

  • Gould (1989) attributed Darwin’s success to his gift for making the appropriate metaphor.

• Author not cited in text:

  • As metaphors for the workings of nature, Darwin used the tangled bank, the tree of life, and the face of nature (Gould, 1989).

• Multiple works within the same parenthesis:

  • Several studies (Balda, 1980; Kammil, 1988; Pepperberg & Funk, 1990) confirm the use of metaphors increases learning.

• First citation in text:

  • Wasserstein, Zappula, Rosen, German, and Rock (1994) found. . .

  • The use of metaphors was found to be helpful (Wasserstein, Zappula, Rosen, German, & Rock, 1994)

• Subsequent citations (3 or more authors):

  • Wasserstein and colleagues (1994) found

  • Wasserstein et al. (1994) found

  • The use of metaphors was found to be helpful (Wasserstein et al., 1994)

• Authors With the Same Last Name: To prevent confusion, use first initials with the last names.

  • (E. Johnson, 2001; L. Johnson, 1998)

1. Direct quote from author: (use sparingly):

   1. Gould (1989) explains that Darwin used the metaphor of the tree of life “to express the other form of interconnectedness-genealogical rather than ecological-and to illustrate both success and failure in the history of life” (p.14).

2. Direct quote without name of author:

   1. Darwin used the metaphor of the tree of life “to express the other form of interconnectedness-genealogical rather than ecological” (Gould, 1989, p.14).

3. References:

• References are listed on separate page, header is centered, do not bold

• Notice no first names used, only initials and in alphabetical order.

• Only citations that appear in the text should appear on the reference page

• Everything cited in the text should appear on the reference page.

• References are double-spaced, flush left with subsequent lines indented 5 spaces

• Examples:

  • Online Periodicals General format:

Author, A. A. (date). Title of article. Title of Journal, volume(number), page numbers. doi: xx.xxxxxxx

• • Example:

Herbst-Damm, K. L., & Kulik, J. A. (2005). Volunteer support, marital status, and the survival times of terminally ill patients. Health Psychology, 24, 225-229. doi: 10.1037/0278-6133.24.2.225

• • Book General format:

Author, A. A., Author, B. B., & Author, C. C. (year of publication). Title of work: Capital letter also for subtitle (number ed.). Location City, State Abbreviation: Publisher.

• • Example:

Anderson, A. B., Smith, S. D., & Jones, J. C. (1978). A distant mirror: The calamitous fourteenth century (3rd ed.). New York, NY: Knopf.

• DOIs are unique strings of numbers used to identify online articles’ content and provide a persistent link to their location on the Internet.

  • When DOIs are present, no longer have to include URL.

  • When DOIs are not present, include URL

    • https://owl.english.purdue.edu/owl/resource/560/01/

    • Finding DOIs: http://www.crossref.org

    • Example without a DOI:

Sillick, T. J., & Schutte, N. S. (2006). Emotional intelligence and self-esteem mediate between perceived early parental love and adult happiness. Applied Psychology, 2(2), 38-48. Retrieved from http://ojs.lib.swin.edu.au/index.php/ejap