Assignment 2: LASA 1—The Buying Process
LASA 1—The Buying Process
| Assignment Component | Unsatisfactory | Emerging | Proficient | Exemplary | Score |
| Content Knowledge: Understanding Communicates an understanding of how to identify the problem and describe differences between current and ideal state, what drives it, and how it can benefit the buyer. | Response does not incorporate analysis or synthesis of central concepts of the assigned topic. Response reflects lack of understanding of the specific topic within the discipline. Response provides inaccurate supporting details and irrelevant examples. | Response incorporates minimal analysis and synthesis of central concepts of the assigned topic. Response reflects a superficial understanding of the specific topic within the discipline. Response provides few details and examples. | Response incorporates analysis and synthesis of central concepts of the assigned topic. Response reflects understanding of the nature of the specific topic within the discipline and its applications in contemporary times. Response provides necessary details and specific examples. | Response incorporates in- depth analysis and synthesis of central concepts of the assigned topic leading to new conclusions and recommendations. Response reflects a thorough understanding of the nature of the specific topic within the discipline and its applications in contemporary times. Response provides a variety of insightful details and specific examples that consider numerous perspectives. | / 40 |
| Content Knowledge: Understanding Communicates an understanding of how to describe the product and explain the internal and external sources. | Response does not incorporate analysis or synthesis of central concepts of the assigned topic. Response reflects lack of understanding of the specific topic within the discipline. Response provides | Response incorporates minimal analysis and synthesis of central concepts of the assigned topic. Response reflects a superficial understanding of the specific topic within | Response incorporates analysis and synthesis of central concepts of the assigned topic. Response reflects understanding of the nature of the specific topic within the discipline | Response incorporates in- depth analysis and synthesis of central concepts of the assigned topic leading to new conclusions and recommendations. Response reflects a thorough understanding of the nature of the specific topic | / 40 |
Page 1 of 4 Marketing Planning and Strategy
©2012 Argosy University
| inaccurate supporting details and irrelevant examples. | the discipline. Response provides few details and examples. | and its applications in contemporary times. Response provides necessary details and specific examples. | within the discipline and its applications in contemporary times. Response provides a variety of insightful details and specific examples that consider numerous perspectives. | ||
| Content Knowledge: Understanding Communicates an understanding of how to evaluate the alternatives, defined in terms of consumer needs, product benefits, and/or attributes. Identifies selection criteria. | Response does not incorporate analysis or synthesis of central concepts of the assigned topic. Response reflects lack of understanding of the specific topic within the discipline. Response provides inaccurate supporting details and irrelevant examples. | Response incorporates minimal analysis and synthesis of central concepts of the assigned topic. Response reflects a superficial understanding of the specific topic within the discipline. Response provides few details and examples. | Response incorporates analysis and synthesis of central concepts of the assigned topic. Response reflects understanding of the nature of the specific topic within the discipline and its applications in contemporary times. Response provides necessary details and specific examples. | Response incorporates in- depth analysis and synthesis of central concepts of the assigned topic leading to new conclusions and recommendations. Response reflects a thorough understanding of the nature of the specific topic within the discipline and its applications in contemporary times. Response provides a variety of insightful details and specific examples that consider numerous perspectives. | / 40 |
| Content Knowledge: Application Component 1 Communicates the ability to define the purchase decision and identify the high-level factors that interrupt or deter a purchase. | Response exhibits substantial gaps in knowledge of the disciplinary content knowledge. Response provides a | Response exhibits some gaps in knowledge of the disciplinary content knowledge. Response | Response demonstrates a working command of the disciplinary content knowledge. Response | Response demonstrates an exemplary understanding of the disciplinary content. Response provides an in- depth discussion | / 40 |
| minimal explanation of the specific issue within the context of the topic area. Response fails to provide supporting details or examples. | discusses the specific issue superficially within the context of the topic area using a few details. Response relates the specific aspect of the issue to applicable areas within the discipline. Response is supported by current literature but is not consistently done. | examines the specific issue within the context of the topic area using relevant details and examples. Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts. Response is adequately supported by current and relevant literature. | of the specific issue within the context of the topic area using relevant details and numerous examples. Response analyzes the specific aspect of the issue to applicable areas within the discipline and provides insightful recommendations related to real- world contexts. Response is supported by current and relevant literature based on sound theories and best practices leading to effective conclusions. | ||
| Content Knowledge: Application Component 2 Communicates the ability to evaluate post-purchase evaluation. | Response exhibits substantial gaps in knowledge of the disciplinary content knowledge. Response provides a minimal explanation of the specific issue within the context of the topic area. Response fails to provide supporting details or examples. | Response exhibits some gaps in knowledge of the disciplinary content knowledge. Response discusses the specific issue superficially within the context of the topic area using a few details. Response relates the specific aspect of the issue to applicable areas within the discipline. Response is | Response demonstrates a working command of the disciplinary content knowledge. Response examines the specific issue within the context of the topic area using relevant details and examples. Response analyzes the specific aspect of the issue to applicable areas within the discipline and their | Response demonstrates an exemplary understanding of the disciplinary content. Response provides an in- depth discussion of the specific issue within the context of the topic area using relevant details and numerous examples. Response analyzes the specific aspect of the issue to applicable areas within the discipline and provides insightful recommendations related to real- | / 20 |
| supported by current literature but is not consistently done. | relevance to real-world contexts. Response is adequately supported by current and relevant literature. | world contexts. Response is supported by current and relevant literature based on sound theories and best practices leading to effective conclusions. | |||
| Written Communication/Person al Effectiveness Conveys through, written word understanding, and application of academic writing has proper grammar, spelling, and attribution. | Writing is disorganized and lacks appropriate APA style and format. Writing is unclear and includes major grammatical and usage errors. | Writing shows some gaps with respect to organization and rhetoric, and it has some errors with respect to APA style and format. Writing is somewhat clear and includes some major grammatical or usage errors. | Writing is concise and clear in content, language use, grammar, organization, and sentence structure. Writing is free of major grammatical and usage errors. | Writing is professional and scholarly, reflecting mastery of content, language use, grammar, organization, and sentence structure. Writing is cohesive, convincing, and well composed. | / 20 |
| Total: | / 200 pts |
