Business Marketing
Researching Marketing Questions Grading Guide MKT/571 Version 9 |
Researching Marketing Questions Grading Guide
MKT/571 Version 9
Marketing
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Individual Assignment: Researching Marketing Questions Purpose of Assignment
This assignment is designed to help students analyze and interpret primary and/or secondary data and research. First, students will be provided with a marketing report that allows for preparing basic executive level data insights. Second, they will be allowed to pick a company and product or service. This assignment will help prepare students for the development of their marketing plan. Students will be creating a marketing plan (refer to Marketing Plan and Outline document) so they may want to choose a company and product or service that has data readily available or where they can use demographic/psychographic data to provide insights.
Resources Required
Week 1 Business Growth Overview
Grading Guide Content | Met | Partially Met | Not Met | Comments: |
Student analyzes the dataset and provides insight and commentary in the form of a memorandum. |
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Student’s analysis includes major areas of increase and decrease in revenue or type and/or category of business. | ||||
Student’s analysis includes trends that are evident in terms of revenue or type and/or category of business. | ||||
Student’s analysis includes insights that would help formulate marketing strategies to either continue growth or reverse decline. | ||||
Student’s analysis includes additional analysis you (as SVP) would like (and why) to build a marketing goal and strategy or strategies. | ||||
The memorandum is a minimum of 525 words in length. | ||||
Student selects a global or multi-regional (does business in more than one country) company and one of its products or services that will serve as the basis for your marketing plan. | ||||
Students prepares a summary document and sends it to the instructor that includes but is not limited to:
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The summary document is a minimum 175 words in length. | ||||
| Total Available | Total Earned | ||
#/4 |
Writing Guidelines | Met | Partially Met | Not Met | Comments: |
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. | ||||
Intellectual property is recognized with in-text citations and a reference page. | ||||
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. | ||||
Sentences are complete, clear, and concise. | ||||
Rules of grammar and usage are followed including spelling and punctuation. | ||||
Total Available | Total Earned | |||
| #/2 |
Assignment Total | # | 6 | #/6 | |
Additional comments: |