Business Marketing
| Promotion and the Product Life Cycle Grading Guide MKT/571 Version 9 |
Promotion and the Product Life Cycle Grading Guide
MKT/571 Version 9
Marketing
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Individual Assignment: Promotion and the Product Life Cycle Purpose of Assignment
All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a promotion strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the factors that can affect the launch of a product or service. A secondary objective is to understand the differences in a product launch in the U.S. (domestic market) and an international market.
Grading Guide| Content | Met | Partially Met | Not Met | Comments: |
| Student’s product strategy addresses at least three areas of the product life cycle (NPI-new product introduction, growth, maturity and decline). |
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| Student’s product strategy addresses how he/she will measure (what metrics will be used to determine success or failure) the marketing activities. | ||||
| Student’s product strategy includes the creation of at least two different types of media methods for the products. One media method must be a print method and one must be non-print. A media method is a media strategy which highlights his/her product. Student has 2-3 sentences about each media method (i.e. one paragraph of what he/she would do, not how to do it). Student does not use the Facebook example provided here:
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| Student’s product strategy addresses three elements of the Product and Promotion List provided in the assignment. | ||||
| The product strategy is a minimum of 700 words in length. Note: Charts/graphs/tables do not count toward the word count. | ||||
| | Total Available | Total Earned | ||
| 3.5 | #/3.5 |
| Writing Guidelines | Met | Partially Met | Not Met | Comments: |
| The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. | ||||
| Intellectual property is recognized with in-text citations and a reference page. | ||||
| Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. | ||||
| Sentences are complete, clear, and concise. | ||||
| Rules of grammar and usage are followed including spelling and punctuation. | ||||
| Total Available | Total Earned | |||
|
| 1.5 | #/1.5 |
| Assignment Total | # | 5 | #/5 | |
| Additional comments: | ||||
