Business Marketing
| Price and Channel Strategy Grading Guide MKT/571 Version 9 |
Price and Channel Strategy Grading Guide
MKT/571 Version 9
Marketing
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Individual Assignment: Price and Channel Strategy Purpose of Assignment
This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. The assignment is to build a pricing strategy that incorporates channel power and is part of the overall marketing plan. It has been designed to be a short overview on purpose: The concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study.
| Content | Met | Partially Met | Not Met | Comments: |
| Student’s plan for setting price and a distribution model (place/distribution) addresses at least three elements from the Price and Place/Distribution list provided here:
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| The plan is a minimum of 700 words in length. Note: Charts/graphs/tables do not count toward the word count. | ||||
| | Total Available | Total Earned | ||
| #/7 |
| Writing Guidelines | Met | Partially Met | Not Met | Comments: |
| The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. | ||||
| Intellectual property is recognized with in-text citations and a reference page. | ||||
| Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. | ||||
| Sentences are complete, clear, and concise. | ||||
| Rules of grammar and usage are followed including spelling and punctuation. | ||||
| Total Available | Total Earned | |||
|
| #/3 |
| Assignment Total | # | 10 | #/10 | |
| Additional comments: | ||||
