Marketing help

MKT 432 Milestone Two Guidelines and Rubric Overview: For the final project , you will create a marketing plan p resentation. As the final step in your journey towa rd your bachelor of science in m arketing, you will complete a capstone that integrates the knowledge and skills you have developed in previous coursework and over the durat ion of the term by developing your marketing p lan presentation. This capstone has been created to give you an opportunity to apply your knowledge to a real -world scenario. You will have the opportunity to demonstrate your creativity as you create your own product or service. Additionally, you will apply your a nalytic skills as you r eview the competitive landscape. You will also make decisions based on research and your strategi c thinking as you apply it all in the development of a marketing plan. Understanding and m astery of these three skills is integral to success in the marketing field. In Milestone Two you will create your marketing plan presentation d raft . It must include the below elements. These elements will demonstrate how you are making progress on meeting the course outcomes. For this milestone, you will submit a draft of your slides, with speaker notes, for the following sections of the marketing p lan:  Product/service summary  Strengths, weaknesses, opportunities, and threats ( SWOT ) analysis  Target market analysis  Marketing objectives that align with you r company’s mission, objectives, and goals When creating your draft, be sure to identify opportunities for collaboration in internal and external environments. As always, be sure to consider and apply legal or ethical principles as you create your marketing plan. Rubric Guidelines for Submission : Your submission must be made in PowerPoint and include the slides listed above to be considered complete. Please include a slide at the end for your reference page. All references must be cited using APA citations . Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more in formation, review these instructions . The “ Possible Indicators of Success” are examples for you and the instructor of the types of concepts to look for to demonstrate p roficiency. They are neither exhaustive nor prescriptive and should be used as guid es for illustrating how your capstone embodies the outcome. Course outcomes represented in the milestone componen ts may not contain all of the possible indicators of succ ess, but rather may focus on one or two of those elements. Additional elements will be found in other milestones. This allows you to practice meeting the course outcomes with different possible indicators of success . If you make progress toward meeting the course outcome, you will receive “Evident .” If your submission does not show progress toward meeting the outcome, you will receive “Not Evident .” Incorporate feedback from you instructor to help better meet each course outcome in your final submission. MKT -432 -01 : Utilize primary and secondary data to determine the position of a product in the market Evident 100% Not Evident 0% Value Feedback on progress toward outcome proficiency: 22 Possible Indicators of Success Does Milestone Two demonstrate the student’s ability to analyze primary and secondary data to distill actionable findings? Does it demonstrate the student’s ability to conduct primary research in relation to project needs? Does Milestone Two demonstrate the student’s ability to develop a research framework that can yield measurable results? Does Milestone Two demonstrate the student’s ability to evaluate the product position options available? MKT -432 -03 : Develop strategic marketing plans in alignment with stated missions, objectives, and goals of the organizations Evident 100% Not Evident 0% Feedback on progress toward outcome proficiency: 22 Possible Indicators of Success Does Milestone Two demonstrate the student’s ability to develop marketing objectives? Does Milestone Two demonstrate the student’s ability to identify messaging and marketing channels that align with a company’s mission, objectives, and goals? MKT -432 -05 : Apply legal and ethical principles to marketing activities Evident 100% Not Evident 0% Feedback on progress toward outcome proficiency: 22 Possible Indicators of Success Does Milestone Two demonstrate the student’s ability to develop marketing recommendations that are legally and ethically sound? Does Milestone Two demonstrate the student’s ability to apply legal and ethical requirements to marketing objectives ? MKT -432 -06 : Collaborate in cross functional internal and external environments to ensure the creation, capture, and delivery of value Evident 100% Not Evident 0% Feedback on progress toward outcome proficiency: 22 Possible Indicators of Success Does Milestone Two demonstrate the student’s ability to identify opportunities for collaboration in internal and external environments? Does Milestone Two demonstrate the student’s ability to recognize the alignment between marketing objectives and the company ’s mission and goals? Articulation of Response: Submission has no major errors related to citations, grammar, spelling, syntax, or organization Evident 100% Not Evident 0% 12 Total 100 %