As a Market Research Manager,build a SWOT analysis
INSTRUCTIONS Step 1: ResearchSearch online and find 1-3 articles that discuss the competition between Target and Walmart. For each article:
Provide a link to the article.
Identify which aspects of the article will be helpful as you conduct your SWOT analysis.
Based on your own experiences shopping at Target and Walmart and the research you conducted:
Identify 1-2 strengths Target has in comparison to Walmart. For each strength, explain your rationale.
Based on your own experiences shopping at Target and Walmart and the research you conducted:
Identify 1-2 weaknesses Target has in comparison to Walmart. For each weakness, explain your rationale.
Step 4: Opportunities
Based on your own experiences shopping at Target and Walmart and the research you conducted:
Identify 1-2 possible opportunities Target has to be more competitive with Walmart. For each opportunity, explain your rationale.
Based on your own experiences shopping at Target and Walmart and the research you conducted:
Identify 1-2 possible threats that might diminish Target’s competitiveness with Walmart. For each threat, explain your rationale.
Based on your SWOT analysis, do think that Target or Walmart is better positioned over the long term to come out ahead? Why?
Step 7: Real-World ApplicationConduct a SWOT analysis for your company and one of its biggest competitors using the methodology outlined in Steps 1-6.