M6. Assignment 6.1: Product Marketing
Introduction to Business
Handouts
Purpose: The purpose of this assignment is to help you understand the numerous elements required for excellent marketing of a product.
Instructions: Complete the following steps and answer the associated questions below. Submit your responses to the instructor as directed.
Step 1: Identify a product.
Identify a product for which you can easily explore, identify the competition, and note the purchase price. Describe this product in a short paragraph. Identify at least three major competitors who produce the same product type.
Step 2: Describe the product.
Write a brief statement about the value and benefits of this product.
Step 3: Create components.
Write a brief statement about the following components of the marketing mix for this product. Review the product at its point of purchase, online, in advertisements, and so forth.
Product
Pricing
Place or Distribution
Promotion
Step 4: Describe the market.
Briefly describe the target market for this product, including geographic variables, demographic variables, psychological variables, and behavioral variables.
Step 5: Describe market research.
Write a brief paragraph explaining how you would conduct market research for this product.
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Introduction to Business Handout 6.1 Page 1 of 18/14/2019© 2012 Pearson Education