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M6. Assignment 6.1: Product Marketing
Product Marketing
Objectives
- Explain the concept of target marketing, including market segmentation
- Describe how marketing research is conducted
Assignment Overview
This assignment explores the numerous elements required for marketing a product.
Deliverables
Answers to exercise questions
Step 1 Access the assignment handout.
Product Marketing. (opens a new window) (Links to an external site.)Links to an external site.
Step 2 Answer the questions for each step.Answer the questions identified in each of the five steps in the handout.
Step 3 Save and submit your assignment.When you have completed the assignment, save a copy for yourself in an easily accessible place. Then submit a copy to your instructor using the submit "assignment button" above.
