need 10 slide powerpoint done in 3 to 4 hrs.

Running head: BRAND MARKETING 0

Brand marketing

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Institution:

Date:

Describe all recommendations and ideas that went into creating a new product.
Explain how and why the group chose the product.
Identify the consensus on the target market

We wanted to create a clothing line that people could wear to make a cultural impact and at the same time make a vivid fashion statement. With all the diversity in the world it was only right to create a product that would equally express that. We created Culture of Us fashion to represent the power of diversity from culture to culture. This will not be your typical formal business man or woman fashion. Culture of us (CU), is designed to be casual and edgy to give the customer wearing it a dare to be different type of style and attitude.

The main concept of CU clothing line is to support the idea of how we as people are 'drawn to the culture we know, but as we are introduced to other cultures we love to intertwine what we know with what is new', according to one of our team creators (Kropf, 2017). We want our product to make you feel like your exploring and becoming part of something different when you wear it. Since fashion is very much about making a statement, therefore if you want to say something, you have to 'say' something! This is what our customers will be doing both literally and physically when they wear our CU clothing line.

The adaptation of culture starts at a very young age for most people. When you cosider one definition of culture as follows: the arts and manifestations of human intellectual achievement regarded collectively; it helps consumers to realize and understand that culture is not only about people but arts and humanities (Google, 2017). These include but are not limited to cultural arts such as music, painting, performing arts and more (Google, 2017). with culture being defined in this manner CU clothing could reach a very broad market of all ages. However, our top market focus will be young adults. Consumers at an adolescents age are usually engaged with more typical interest and have a sure sense of fashion. They don't mind being unique and exploring different avenues of fashions providing that what they are exposed to will be trendy. A goal of CU is not to only the market our hot topic fashions to young adults, but also market the idea that fashion can be meaningful.

Give the product's name and why it was chosen based upon the target market.

The product’s name is; Culture of Us. It is a clothing line based on today’s cultures and diversity. It is geared towards young adults, because the style of this group is such a diverse one that it blends many cultures to create something unique.

Explain how the group came up with the name of the product.

The name brings the market, it basically tells the world who it is geared toward. “Culture of Us” let’s the world know it isn’t just for a single body type or background. It isn’t just for a certain ethnicity or nationality, it is for all of us. Because no matter what we look like of how much money we have we all make up this culture.

Identify the group consensus on which advertising campaign, slogan, and general theme was more persuasive and motivational, and why.

The advertising campaign is centered around the name and the audience. The advertising will show how the clothing line is for all different people from different backgrounds and that the designs are universal. They allow people to unite with the different cultures through clothes. The slogan will be “CU in our clothes”. This slogan is a play on our name and tells the consumers that our clothes are for them. CU (Culture of Us) in our clothes, it would be the same as “see you in our clothes” just using our letters. This is a motivational tool that will help consumers visualize themselves in our clothes. Between the pictures of different models and their body types and ethnicities to the slogan will be effective in bringing clients and bringing them back.

Identify what would you change and why.
Give a detailed description of your group's final advertising campaign, slogan, and general theme.
Explain the packaging design and how it will appeal to the target market.

The product name is Culture of US with the product being t-shirts. One of the factors that can be changed is the promotional agents who will be wearing the t-shirts. The demographics of age and race will be taken into consideration so as to appeal all age and racial groups among the youths. The main idea is to encourage full engagement since the target market form a large percentage of the American population.

The advertising campaign, slogan and general theme strategies will be an extension of the original plan. In terms of marketing and promotional activities, social media will be used as the main platform particularly Twitter and Facebook which both have a large following. It will involve posting images and description of the product including frequent updates of customer reviews. The slogan suggested is Culture of US: Where culture collides. This slogan is catchy and the young people can identify to it. Additionally, it generates positivity and team spirit in terms of facing social issues despite coming from different cultural backgrounds. In retrospect research reports that the effect of brand slogans rely on the cognition or interest of people to the process and product (Hee & Pak, 2012). The general theme circumvents both the advertising mode and slogan which is to promote a sense of unity and belonging among the young people. This helps to breakdown the negative perceptions that avenues such as media portray of the youth in issues such as drug abuse and radicalism. The packaging promotes the brand name and since it will in form of t-shirts, the slogan will be printed on the front or back in bold letters. The t-shirts will also be produced in various colors based on taste.

Identify what types of media will be used in the campaign.
Explain how the advertising will reach the target consumer in terms of motivational or persuasive techniques outlined in the course

Types of media for Millennial

When advertising our brand Culture of Us to millennials, the information about Culture of Us must be easy to access for the consumers. One of the fastest ways to promote our company product: Culture of Us is through the Internet. The internet has different types of media outlets such as: blogs, micro blogs, photo sharing, RSS feed, social networks, videos, and wikis (Xie & Stevenson, J. 2014). The Culture of Us products will be advertised and promoted through micro blogs, photo sharing, social networks, and videos. Micro blogs allow users to communicate short messages in 140 characters or less such as Twitter. Photo sharing is posting comments and photos or images such as Pinterest, Podcast, and Instagram. Social Networks are ways to communicate with others that have the same interest and backgrounds such as Facebook(Xie & Stevenson, J. 2014). Using the Internet media to persuade and inform millennial is an easy and cost effective way to get information out about Culture of Us.

Motivating and Persuading the Consumer

Our company the Culture of Us can motivate and persuade consumers by being active an d engaging in the consumer’s wants and needs. By knowing what the consumers wants or needs are based on the product is an easy motivation to buy Culture of Us. Culture of Us can use products and price promotions to engage the consumer to buy the product. By using premiums, it allows us to promote the brand; therefore, allowing the consumers to get extra perks. By using social media, it is an effective way to have word of mouth. If someone sees a post and likes the products, they in-turn spread the news of the products. Culture of Us can also find out what the consumer's wants or needs by providing surveys for the customers (Sarabia-Sanchez, De Juan, & Hota 2012). By providing surveys, we can definitely determine what the consumers like or would like to see more of.

References

Assignment. Culture of US.

Kropf, Justin. (2017, June 1). Group project product ideas [Discussion board post]. Retrieved from American InterContinental University Virtual Campus, MKGT405-1702A-01: https://mycampus.aiu-online.com

Google Feedback. (2017). Google. Retrieved from https://www.google.com/search?q=how+to+cite+google&oq=how+to+cite+goo&aqs=chrome.0.0l5j69i57.11846j0j8&sourceid=chrome&ie=UTF-8&safe=active&ssui=on#safe=active&q=culture+definition

Hee, K., & Pak, J. (2012). How Effective are Slogans for Building a Destination Brand in the Social Media Environment? The Journal of Advertising and Promotion Research, 2(1), pp.165-193