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MKT 228 Planet Blue Short Paper Guidelines and Rubric Overview “Leading the way as the lifestyle and fashion destination of Southern California, Planet Blue encompasses all that is fashion , braided with the colorful threads of bohemian beach culture” ( Planet Blue ). In a short paper, address the following issues:  Identify the marketing channels/supply chains that Planet Blue utilizes.  What “virtual presence,” other than its websi te, does Planet Blue maintain?  What other multichannel venues should Planet Blue pursue in order to increase its market share? Format : This case a nalysis should follow these formatting guidelines: 1–2 pages , double spacing, 12 -point Times New Roman font, 1-inch margins, and a minimum of 2 sources. Instructor Feedback : Students can find the ir feedback in the Grade Center. This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these instructions .

Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value Market Channels Meets “Proficient” c riteria and uses clear and relevant examples Identifies and explains the market channels and supply chains that Planet Blue uses Identifies the market channels and supply chains that Planet Blue uses , but fails to ex plain them Does not include market channels 30 Virtual Presence Meets “Proficient” criteria and also provides unique suggestions to enhance the virtual presence Evaluates the virtual presence and provides varied examples beyond the website Evaluates the virtual presence , but does not provide sufficient examples Does not include virtual presence 30 Recommendations Meets “Proficient” criteria and justifies the recommendations with examples from research Recommends multi channel venues that Planet Blue could pursue and connect s these to increasing the market share Recommends multi channel venues that Planet Blue could pursue , but there is no clear connectio n to increasing the market share Does not include recommendations 30 Articulation of Response Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a profe ssional and easy -to-read format Submission has no major errors related to citations, grammar, spelling, syntax, or organi zation Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 10 Total Comments : 100 %