correction

WHAT YOU NEED TO DO NOW – Revised 2017, June 05

As p. 2 of the Student Handbook for Project states: “You must pass the Project to successfully complete your final year!”.

You now have an opportunity to revise part of this Project in order to pass at a 40 grade and therefore graduate with your degree.

As you are now in China (personal correspondence with student, 2017, 31 May), your Methodology will need to make use of Secondary research only. This will require you to change the structure of your paper overall.

Your paper now needs to be revised with the structure shown below. The parts in BLUE do NOT need to be revised or changed. Only the parts in PURPLE are new – these are what you must research and write in order to pass this unit.

Table of Contents

Table of Contents 1

ABSTRACT 2

INTRODUCTION 2

LITERATURE REVIEW 3

Cause Related Marketing (CRM) 3

A Dramatically Increasing Number Of Childhood Obesity Threats The Health Of The Children In The UK..................................................................................................................................................................4

Gym In UK Market....................................................................................................................................4

The Ace Offers Youth Fitness Particular Educational Certifications........................................................5

Free Gym In Birmingham..........................................................................................................................5

CURRENT SOLUTIONS TO OBESITY IN THE UK

OPPORTUNITIES FOR PRIVATE GYMS

CONCLUSION

REFERENCES

This is what you need to do for CURRENT SOLUTIONS TO OBESITY IN THE UK. Write around 650-750 words in which you summarise two different approaches to solutions in obesity. In other words, you are going to write a longer and more detailed version of your section Government Responses to the Obesity Problem. Use this structure:

- - Explain the purpose of the section
  - Describe solution 1 – with sources
  - Describe solution 2 – with sources
  - Compare and contrast solutions 1 and 2
  - Conclude by summarizing the advantages and disadvantages of solutions 1 and 2 – suggest which solution seems better than the other

This is what you need to do for OPPORTUNITIES FOR PRIVATE GYMS. Write around 650-750 words in which you propose at least two different ways in which private gyms could use the obesity crisis in the UK to increase business. Use this structure:

- - Explain the purpose of the section
  - Describe proposal 1 – explain: (i) who the market is (e.g. children or adults; men or women etc.); (ii) what the strategy is. You need sources for the description of both the market and the strategies.
  - Describe proposal 2 – explain: (i) who the market is (e.g. children or adults; men or women etc.); (ii) what the strategy is. You need sources for the description of both the market and the strategies.
  - Compare and contrast the advantages and disadvantages of each proposal.
  - Conclude by summarizing briefly which proposal is best

This is what you need to do for the CONCLUSION. Write about 200-300 words in which you: (i) Remind the reader of the purpose of your research – what was the aim of the research?; (ii) Summarise what you have done in the two new sections (CURRENT SOLUTIONS TO OBESITY IN THE UK and OPPORTUNITIES FOR PRIVATE GYMS); (iii) Offers some possible recommendations (e.g. Private gyms should / should not …); (iv) Note the limitations of your research – especially when these affect your recommendations; (v) Suggest what further research should be done in the future.

This is what you need to do for the REFERENCES. Remove any references that are no longer relevant. Add all new references. Check that every source in your reference is also mentioned in the text. Most important make sure that all the sources are the actual ones that you used.

You may discuss any questions you have about these notes with me by email or in person if you would like to book a tutorial. However, please note that you are no longer allowed to show me a draft revision of the text.

Please note that you are not required to contact me if you prefer not to – however, your interviews MUST take into account ethical considerations so if you have any confusion about this, you need to ask me.

After you have completed all your revisions, you should submit the complete, revised version of the Project again by emailing a Word document to Miss Emma Lock.

Do NOT use Moodle. Do NOT use PDF (or any file format that is not Word)

You should have approximately 4 weeks to complete – Miss Emma Lock will email you to confirm the details of the deadline for resubmission of your revised Project.

You should start work immediately.