Sof-A-Logue
6
Unit 1 Individual Project
Type your Name Here
American Intercontinental University
Type your Paper Title
Project Type: MKT 651 Unit 1 Individual Project
Date of Submission
Abstract
This is a single paragraph, no indentation is required. The next page will be an abstract; “a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of an article quickly” (Publication Manual, 2010). The length of this abstract should be 35-50 words (2-3 sentences). NOTE: the abstract must be on page 2 and the body of the paper will begin on page 3.
Type your Paper Title
Introduction
Remember to always indent the first line of a paragraph (use the tab key). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (italics or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font or style of font.
Part 1: Brief Background of the Companies
Insert your verbiage here and cite the resources DO NOT use the exact words… be sure to indent the first line of the paragraph. This section of the paper must contain research - which means that a citation must be included in the section (Last name, year). The punctuation goes after the citation not at the end of the sentence. If no author is stated: (Short Title of Article, year). The punctuation goes after the citation not at the end of the sentence.
Part 1: Brief Background of the Industry
Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper since you are doing research in this section.
Part 1: Describe the Strategies used by Each Company
Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper since you are doing research in this section.
Part 1: Compare and Contrast How Each Reaches its Market
Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper since you are doing research in this section. Part 1 of the paper should be 2-3 pages in length and use research from the library's full-text databases and the company's website. Failure to use the articles will result in a grade no higher than 35/50 points for Part 1.
Part 2: Overview of a Marketing Strategy for a Sof-A-Logue.com
Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper since you are doing research in this section.
Part 2: Analysis of linkages to 4 Ps
Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper since you are doing research in this section.
Part 2: Overview of Social Media Communications Marketing Environment
Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper since you are doing research in this section. (Full-text research required) Failure to use the articles will result in a grade no higher than 21/30 points for this section.
Part 2: Situational analysis for Sof-A-Logue’s current business goals
Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper since you are doing research in this section. Part 2 of the paper should be 4-5 pages in length and use research from the library's full-text databases and the company's website.
Conclusion
Add some concluding remarks-can be a sentence or two.
NOTE:
If you are not at the end of page 8 with content, your paper is too short Do not insert extra spaces between paragraphs to make your paper appear longer.
If you are beyond page 15 with content, your paper is too LONG. Do not change the font or margins to make the paper appear shorter or longer
References
NOTE: The reference list starts on a new page after your conclusion.
