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MKT 228 Milestone Four Guidelines and Rubric Overview Milestone Four address es technology’s influence in the retailer’s logistics or supply chain management and how technology can make the supply chain mo re efficient and effective. Guidelines Supply chain management includes the management of transferring a product from on e source to another. Whether it i s from supplier to wholesaler, wholesaler to retailer , or retailer to consumer, information technology plays a larg e role in the process. Computer -ba sed programs help manipulate the information and correlate supply chain improvements. This also allows for integration of all parties within the supply chain. Risks are reduced, management can be more efficient , and all parties can stay abreast of all comm unication and changes within the supply chain. Orders and payments can be transferred electronically , and troubleshooting potential issues becomes an easier task. 1. Identify the supply chain for the business. What role has technology played in the logistics of this supply chain? For example, if the inventory levels are growing (because of a threat to the business), adjustments need to be made in the manufacturing (or design) of those products . How will technology play a role in this situation? 2. Identify and d escribe the elements of the promotional mix. How has technology enhanced or hindered each element? 3. Explain how the elements will (or should) be combined into an integrated marketing plan. Which media are utilized? Which media are being under - or over -utili zed? 4. What can be done to make the supply chain more efficient? 5. How can technology help make the supply chain more effective and efficient? Format : Milestone Three must follow these formatting guidelines: double spacing, 12 -point Times New Roman font, 1-inch margins, and appropriate citations (retailer’s website, social media sites, product review pages, etc.). Page length requirements: two to three pages; use more if appropriate or needed. Three resources are required with this submission . Instructor Fee dback : Students can find their feedback in the Grade Center. This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these instructions . Rubric Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value Supply Chain Identification Meets “Proficient” criteria and cites clear and relevant examples to establish the supply chain from manufacturer to end customer Includes a summary of the retailer’s supply chain or the logistics of the retailer throu gh increased use of technology Includes a summary of the retailer’s supply chain , but does not explain technology’s use Does not include a summary of the retailer’s supply chain 30 Integrated Marketing Plan Meets “Proficient” criteria and cites clear and relevant examples of the retailer’s integrated marketing plan Includes a summary of the retailer’s integrated marketing plan with emphasis on marketing media utilized Includes a summary of the retailer’s integrated marketing plan , but does not address the marketing media used Does not include a summary of the retailer’s integrated marketing plan 30 Efficiency/ Effectiveness Meets “Proficient” criteria and cites a clear and relevant example of how to make the retailer’s supply chain mo re efficient and more effective Includes a narrative on how to make the supply chain mo re effective and more efficient Includes a narrative on how to make the supply chain more effective, but not more efficient Does not include a narrative on making the supply chain m ore effective or more efficient 30 Articulation of Response Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a profe ssional and easy -to-read format Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and artic ulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 10 Total Comments : 100 %