| Area of Evaluation | Below Expectations | Meets Expectations | Exceeds Expectations |
| Purpose The student’s writing is focused upon meeting the purpose of the assignment and following the directions of the instructor (e.g. summary, critique, argument, narrative, description, review, analysis, etc.). The student has articulated an effective goal of the essay/task. (i.e., hypothesis, thesis, statement of purpose). The student stays on topic throughout the essay/paper. The student demonstrates critical thinking skills.
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| Organization When appropriate, the student creates an introduction that establishes context and background while also establishing purpose. The student organizes the assignment seamlessly to reflect purpose of the assignment. The student uses organization that is logical. The student uses paragraphs that are fully developed, focused, and well-positioned. The student uses effective phrasing to connect ideas. When appropriate, the student develops a conclusion beyond re-statement of the thesis statement. It is evident that there is a deeper understanding, a wrap up of purpose, and an extension of possible future avenues to explore. (A SWOT from the organization compared to a SWOT from your research is an excellent way to conclude your research.)
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| Grammar/Mechanics The student proofreads for grammar, mechanics, spelling, and word usage. The student demonstrates audience awareness through the use of appropriate tone and language. When appropriate, the student uses the appropriate method of citing sources, and writing style (i.e. APA).
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| Individual Writing Assignments for BMGT 4380 (all APA) ___Internal Analysis ___Competitive Analysis ___External Analysis ___Developed Strategy ___Final Report | | | |
| ___Final Report will include corrected internal analysis, competitive analysis, external analysis, article selection and 3-5 developed strategies in APA format. ___Final Report will be bound and include a cover with project/course/student information. | | | |
