DECODE MEDIA
D e c o d e M e d ia , B u y M e ! P ro je c t S te p s 1. Fam iliarize yourself w ith all the P roject R esources on m edia literacy, except for the three m edia exam ples listed in S tep 2. 2. E xam ine these three different m edia exam ples: a. A gam e offered on D isney’s w ebsite (be sure to nam e the gam e in your presentation) b. S outh B each D iet w ebsite c. C learasil com m ercial 3. C reate your presentation using G oogle P resentation or P ow erP oint. A void including too m uch inform ation on each slide, and feel free to include illustrations (if you’d like!) a. In your ow n w ords, explain each of the follow ing term s and concepts: ● C onstruction ● D econstruction ● S ource ● A udience ● Text ● S ubtext ● P athos ● E thos ● Logos b. D econstruct each m edia exam ple from S tep 2 by answ ering the questions below . P rovide specific evidence from the m edia exam ples to support your answ ers. ● W ho created and/or paid for the advertisem ent? For w hat purpose? ● W hat is the “text”? ● W hat kind of lifestyle is presented? ● W hat values are expressed? ● A re ethos, pathos and logos used? If so, how ? ● W hat positive and negative m essages are presented? ● W hat is the “subtext”? Copyright 2016 College for America at Southern New Hampshire University. All rights reserved. ● W ho is the target audience? H ow can you tell? ● W hat groups of people does it em pow er/disem pow er? H ow ? H ow does this serve the com pany’s interests? ● W hat inform ation is provided about the product? W hat inform ation is m issing? ● H ow credible do you think the inform ation is and w hy? ● W hat ethical issues does the m essage present? Copyright 2016 College for America at Southern New Hampshire University. All rights reserved.