SWOT ANALYSIS

MKT 228 Milestone Two Guidelines and Rubric Summary A SWOT analysis is an internal document use d to identify and explain your strengths, weaknesses, o pportunities , and t hreats. The most critical aspect of the SWOT analysis is for a retailer to determine its unique characteristics in terms of its strengths and weaknesses as compared to its competition. A strengths and weaknesses analysis indicates how well the business can seize o pportunities (items the business has control over) and avoid harm from threats (items the business has NO control over) in the environment. The following two tables provide a visual representation of SWOT. The analysis is a detailed summary of each categor y. Students are required to submit both a chart summarizing the SWOT as well as a detailed analysis (narrative) . Guidelines Specifically include one the following charts , with appropriate answers: Format : Milestone Two must follow these formatting guidelines: double spacing, 12 -point Times New Roman font, 1 -inch margins, and appropriate citations (retailer’s website, social media sites, product review pages, etc.). Page length requirements: one page for chart, two to th ree pages for analysis ; use more if appropriate or needed. Two resources are required with this submission. Instructor Feedback : Students can find their feedback in the Grade Center . This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these instructions . Rubric Critical Elements Exemplary (100% ) Proficient (85% ) Needs Improvement (55% ) Not Evident (0% ) Value SWOT Chart Provides a clear, concise summary (in a chart) of the retailer’s strengths, weaknesses, opportunities , and threats that clearly shows the unique characteristics of the retailer Includes a summary (in a chart) of the retailer’s strengths, weaknesses, o pportunities , and threats and uses appropriate examples for each section Includes a summary (in a chart) of the retailer’s strengths, weaknesses, o pportunities , and threats; however , chart is not comprehensive and does not capture the key characteristics of the retailer Does not include a summary (in a chart) 30 SWOT Analysis : Strengths Meets “Proficient” criteria and cites clear and relevant examples to illustrate the strengths of the retailer Contains a well -developed narrative providing retailer - specific details regarding each of the strengths of the retailer Contains a narrative providing retail -specific details , but does not explain how the details are strengths Does not include a narrative on strengths 15 SWOT Analysis : Weaknesses Meets “Proficient” criteria and cite s clear and relevant examples of weaknesses of the retailer Contains a well -developed narrative providing retailer - specific details regarding each of the weaknesses of the retailer Contains a narrative providing retail -specific details , but does not explain how the details are weaknesses Does not include a narrative on weaknesses 15 SWOT Analysis : Opportunities Meets “Proficient” criteria and cites clear and relevant examp les of opportunities of the retailer Contains a well -developed narrative providing retailer - specific details regarding each of the op portunities of the retailer Contains a narrative providing retail -specific details , but does not explain how the details are opportunities Does not include a narrative on opportunities 15 SWOT Analysis : Threats Meets “Proficient” criteria and cite s clear and relevant examples of threats of the retailer Contains a well -developed narrative providing retailer - specific details regarding each of the threats of the retailer Contains a narrative providing retail -specific details , but does not explain how t he details are threats Does not include a narrative on threats 15 Articulation of Response Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a profe ssional and easy -to-read format Submission has no major errors related to citations, grammar, spelling, syntax, or organi zation Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 10 Total Comments : 100 %