Answer Marketing questions in the book

  • Homework #1 Answer questions 1-5 at the end of the Chobani case (page 23)

  • Homework #2
3. Answer questions 1-5 at the end of the IBM case (page 49)

  • Homework #3

Answer questions 1 and 2 under "Building your Marketing Plan" on page 87 (all group members may submit the same information)  

  • Homework #4
 Answer questions 1, 4, 5, and 7 under "Applying Marketing Knowledge" on page 106. 



  • Homework #5
on page 134

As a group, answer questions 1 and 2 under "Building your Marketing Plan".


  • Homework #6
1. Reach Chapter 7 and answer questions 1, 3, 5, and 7 under "Applying Marketing Knowledge" on page 188.

  • Homework #7 complete (answer) Questions 1, 2, and 3 under the "Building your Marketing Plan" heading on page 218.
3. Submit via BBLearn.



  • Homework #8
 (pg 243).
2. With your group, answer Questions 1-6 under "Building your Marketing Plan"
3. Submit via BBLearn



  • Homework #9
1. Read chapter 10 and the X-1 case at the end of chapter 10


  • 2. Answer questions 1-5 at the end of the case. 

  • Homework #10
 Answer questions 1, 2, and 4 from the "applying marketing knowledge" section at the end of the chapter (page 294).

  • Homework #11
1. Read chapter 13
 Answer questions 4, 5, and 7 on page 346 under "Applying Marketing Knowledge"


  • Homework #12
 page 373 under "applying marketing knowledge" questions 1, 2, and 3 at the end of the Carmex case
3.

  • Homework #13
 questions 1 through 4 at the end of the "Mall of America" video case at the end of chapter 16 (pgs 437-439).


  • Homework #14
1. Read chapter 17
2. Answer questions 3, 6, and 7 on page 464 under "Applying Marketing Knowledge"


  • Homework #15
1. Read chapter 18

2. Answer questions 1 through 3 under "Applying Marketing Knowledge" at the end of the chapter
3. Submit via BBLearn



Homework #16
1. Read chapter 20


2. Answer questions 1, 3, and 7 under "Applying Marketing Knowledge" at the end of the chapter