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MKT 228 Nike Case Analysis Guidelines and Rubric Overview Reference Case Study 2.1: “Nike Shifts With Its Environment” in the text. Answer the three questions as listed. Write out the questions with your full responses for full credit. Make sure to include the role technology plays within each of your answers. 1. From what you can tell by reading the case, in addition to other information you know about Nike, how has each element of the company’s microenvironment contributed to its development of the n ew stores and their innovative features? 2. What is the influence of the various components of the macroenvironment on the company’s present situation? 3. Concerning current social attitudes and values, do you believe Nike is on the right track in its approach? Why or why not? What additional suggestions would you offer the company? Format : This case a nalysis should follow these formatting guidelines: 1–2 pages , double spacing, 12 -point Times New Roman font, 1 -inch margins, and a minimum of 2 sources. Instructor Feedback : Students can find the ir feedback in the Grade Center. This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these instructions . Critical Elements Exemplary (100% ) Proficient (85% ) Needs Improvement (55% ) Not Evident (0% ) Value Microe nvironment Meets “Proficient” criteria and uses clear and relevant examples Analyzes the microenvironment and provides clear examples of how this environment contributed to the development of new stores and innovative features Analyzes the microenvironment but does not provide clear examples of how this environment contributed to t he development of new stores and innovative features Does not include microenvironment 25 Macro en viron ment Meets “Proficient” criteria and uses clear and relevant examples Analyzes the macro environment and proposes its influence on the company’s present situation Analyzes the macronvironment, but does not sufficiently propose its influence on the company’s present situation Does not include macroenvironment 25 Social Attitudes and Values Meets “Proficient” criteria and compares the social attitudes and values to other companies in the market Evaluates the current social attitudes and values of the company , using clear and specific examples Evaluates the current social attitudes and values of the company , but does not use examples Does not include social attitudes and values 25 Suggestions Meets “Proficient” criteria and provides unique suggestions Proposes specific suggestions on how Nike could improve social attitudes and values Proposes suggestions on how Nike could improve social attitudes and values , but is not specific Does not include suggestions 15 Articulation of Response Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is prese nted in a professional and easy -to-read format Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major er rors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and a rticulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent underst anding of ideas 10 Total Comments : 100 %