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MKT 228 Online Advertising Campaign Short Paper Guidelines and Rubric Overview Using your final project, create an online advertising campaign for your company. Specifically, make a list of the media (at least five) that would be most effective in reaching your target audience. Explain your reasoning for each. Hint: Utilize the advertising objectives to help convey your message. Format : This case a nalysis should follow these formatting guidelines: 1–2 pages , double spacing, 12 -point Times New Roman font, 1-inch margins, and a minimum of 2 sources. Instructor Feedback : Students can find the ir feedback in the Grade Center. This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these instructions . Critical Elements Exemplary (100% ) Proficient (85% ) Needs Improvement (55% ) Not Evident (0% ) Value Advertising Objectives Meets “Proficient ” criteria and uses clear and relevant examples to establish the context for the media selection Identifies the advertising objectives and connects them to media selection Identifies the advertising objectives , but does not connect them to media selection Does not include advertising objectives 30 Media Selection Meets “Proficient” criteria and also provides unique media suggestions Identifies appropriate media selections for an advertising campaign Identifies media selections for an advertising campaign , but they lack appropriateness Does not include media selection 30 Reasoning Meets “Proficient” criteria and justifies the reasoning with clear and relevant examples that firmly establish the effectiveness of the choices Provides appropriate reasoning for the selection of the media , using clear and relevant examples Provides reasoning for the selection of the media , but does not use clear examples Does not include reasoning 30 Articulation of Response Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a profe ssional and easy -to-read format Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 10 Total Comments : 100 %