Week 5 Marketing Communication and Brand Strategy

Student’s product strategy addresses at least three areas of the product life cycle (NPI-new product introduction, growth, maturity and decline).

 The NPI was clearly stated. More detailed information would strengthened the paper.

Student’s product strategy addresses how he/she will measure (what metrics will be used to determine success or failure) the marketing activities.

The strategies were not addressed clearly.

Student’s product strategy includes the creation of at least two different types of media methods for the products. One media method must be a print method and one must be non-print. A media method is a media strategy which highlights his/her product. Student has 2-3 sentences about each media method (i.e. one paragraph of what he/she would do, not how to do it). Student does not use the Facebook example provided here:

• Product and Promotion:

• Integrated Marketing Communication

• Advertising Strategy/Objectives

• Push and Pull

• Media Strategy

• Advertising Execution

• Direct Marketing

• Public Relations/Strategies

• Positioning

The learner included the product strategies to be use, print method and non-print.

Promotional tools have been addressed. However, more detailed information regarding specific promotional tools would strengthened the paper.

Student’s product strategy addresses three elements of the Product and Promotion List provided in the assignment.

Done.

The product strategy is a minimum of 700 words in length. Note: Charts/graphs/tables do not count toward the word count.

The paper is 900 words in length.

Total Available

Total Earned

3.5

3.3

The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.

Minor errors.

Intellectual property is recognized with in-text citations and a reference page.

References are present.

Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.

Done.

Sentences are complete, clear, and concise.

Done

Rules of grammar and usage are followed including spelling and punctuation.

Done

Total Available

Total Earned

1.5

1.4

Additional comments:

Good job, Claudia. In general, you have the knowledge and understanding to tackle the tasks. There are some areas to improve. Your work is good and logical. Mind you, how would you have a summary at the end of the paper, with a broader conclusion? I am very pleased with the quality of your work. I enjoyed reading it. Please keep up the good work. Read my comments within the paper.