Power point presentation

PHENIX (Part 2)

Purpose of the analyses

The analyses are aimed at analyzing the value, home advantage, growth strategy, acquisition or cooperation strategy of Phenix, as well as additional key insights of Phenix safety helmets. It is through value analyses of the company, that the dynamic capabilities and core competencies of the company can be realized. For example, the analyses establish how the products of Phenix fire fighting helmets competitive in the market and the strategies that can be utilized to increase sales. The value is analyzed while making use of product stream, network exchange approaches, and custom solutions. The home advantage analysis is aimed at establishing the advantages that the company has at the home market. The diamond analysis is used to identify the areas that the company has some advantages in the home market. The growth strategy is analyzed to evaluate the different growth alternatives that are available for Phenix. It is through the analyses of the company that we can select the most appropriate growth strategy that will help in achieving and meeting the objectives set. For example, the company management can decide to choose vertical integration or diversification in the process of achieving growth.

Also, the purpose of the analyses is to establish the risks that are associated with achieving growth in the market targeted. This can be possible through analyzing the different business environment that affects the company when each growth strategy is adopted. The collaboration and acquisition strategy is analyzed to establish the best alternative that is most suitable for Phenix. The risks that are associated with the acquisition and collaboration strategy are established to assess the best alternative based on the risks. Besides, the key insights are provided in the analysis where the different business environments affecting the company performance are analyzed. For example, the role played by the government in providing a good business environment for the company is explained in the analyses to communicate the suitability of the market targeted.

Value Analysis

Phenix develops and distributes innovative and quality safety products and services that are beyond the clients’ expectations. Phenix integrates, reconfigures, and builds external, as well as internal competencies with the core objective of addressing the dynamic ever-changing market and environment. In response to the dynamic market, the company modifies its short-term competitive positions with the intention of building a short, as well as long-term competitive advantage in the Nigerian market. The company has a well-trained workforce that is capable of quickly adapting to the changes in the dynamic market. Phenix integrates new technologically advanced materials, in conjunction with customer feedback into its operations, a strategy that makes it respond to market changes and provide quality safety products to its customer base (Helfat et al. 124). Through its strategies, the organization senses and shapes threats and opportunities that exist in the hard-hat safety market.

There exist various opportunities in the Nigerian firefighting safety helmet market. Phenix has developed different strategies with the purpose of seizing these opportunities. For example, the firm continuously ventures into potential markets with the intention of increasing its sales through the provision of quality s products and services. The organization aims at achieving an edge over its competitors by reconfiguring its intangible and tangible assets. Moreover, the firm ensures that it enhances its production technologies with the intention of maintaining an edge over its several competitors in the durable safety hard-hat and technological market. Due to the fast-changing technological advances, Phenix develops processes that produce innovative and quality products at low costs (Helfat et al. 135). The ability of Phenix to adapt to various market changes enables it to achieve a competitive edge over its numerous competitors. The company has various researchers who play the crucial role in developing strategies that can enable it to respond to customers’ diverse needs. Such strategies enable Phenix to maintain a competitive edge and advantage over its rivals. It is worth mentioning that the company incorporates the use of modern technologies in the development of innovative and quality products that satisfy the customers’ diverse needs.

Home Advantage Analysis

The government is instrumental in encouraging the establishment and development of firms both internationally and domestically. It has a significant role in constructing infrastructure and investing in healthcare and other economic sectors (Porter 78). The Nigerian government has favorable policies that are favorable for investing outside countries. Additionally, the country has geographical economies of scale advantages, and this has proved to be favorable for different manufacturing firms in the country. The country’s level of education on manufacturing has improved in the past, and this has provided a qualified and competent labor force to different manufacturing firms including Phenix. It is for this reason that the country’s workforce is continuously growing and developing. The demand for quality products and other related life saving services has continued to increase and evolve due to the accessibility to different resources (Porter 87). The growing number of persons who require rescue and fire services has grown requiring the need for additional equipment needed.

Due to Nigeria’s high population, there exists a market for various lifesaving related products and services such as fire fighting suits, helmets, as well as other emergency equipment. The Nigerian government has a plan to invest in domestic rescue services and their development, this can prove to be significant for Phenix. Phenix can target the niche market through the continuous development, as well as advancement of durable fire fighting equipment.

Works Cited

Helfat, Constance et al. Dynamic Capabilities: Understanding Strategic Change in Organizations. John Wiley & Sons, 2009

Porter, Michael. Competitive Advantage of Nations: Creating and Sustaining Superior Performance. Simon and Schuster, 2011