Assignment 1: Culture and Marketing Strategy-

Week 4 Assignment: Culture and Marketing Strategy

Your Name

Date

Your Degree Program

Partial Fulfillment in the Requirements for MKT 510

Strayer University

Week 4 Assignment: Culture and Marketing Strategy

Type your information here. (Enter your introduction here.) Simply highlight and retype over this information.

Advertisement Explanation

(Thoroughly describe the chosen advertisement, content on the advertisement, text, pictures, length of the advertisement, and thoroughly explained where you located the advertisement, why you selected the advertisement, what caught your eye, and anything else that describes the advertisement.) You do not have to hit TAB or ENTER to space over, the template is set for you. Simply highlight and retype over this information.

Underlying Assumptions

(Thoroughly analyze the underlying assumptions that the authors of the ad seem to make about the consumers that this advertisement targets. Thoroughly determine how the ad is using these perceived assumptions to evoke a consumer response.) You do not have to hit TAB or ENTER to space over, the template is set for you. Simply highlight and retype over this information.

Underlying Assumptions

Thoroughly analyze the underlying assumptions that the authors of the ad seem to make about the consumers that this advertisement targets.

Evoked Consumer Response

Thoroughly determine how the ad is using these perceived assumptions to evoke a consumer response.

Advertisement Exclusion

(Thoroughly determine at least one (1) consumer group that the ad excludes, and thoroughly provide a rationale for why the ad would not appeal to the group(s) that you have identified.) Simply highlight and retype over this information.

Advertising Culture

(Thoroughly evaluate this advertisement and its relationship with cultural values (i.e.: determine if the ad is designed to emphasize a set of values or if it is designed to change a cultural value in society). Simply highlight and retype over this information.

Conclusion

(Enter your conclusion here.) You do not have to hit TAB or ENTER to space over, the template is set. Simply highlight and retype over this information.

References

(Enter your references here.) You do not have to worry about spacing the second line over to be in accordance of APA, because as you can see, the format is set in the template. Hit enter after this line of text and enter your references, then go back and delete this text.

You are required to have a minimum of 3 references for this paper. However, if you look at the rubric, to gain maximum points for the references section, you must include more than the required 3 minimum.