Assignment 1: Culture and Marketing Strategy-

1. Describe the chosen advertisement, content on the advertisement, text, pictures, length of the advertisement; explain where you located the advertisement, why you selected the advertisement, what caught your eye, and anything else that describes the advertisement.
Weight: 15%

Points:

Points Range: 0 (0%) - 10.49 (10.49%)

Did not submit or incompletely described the chosen advertisement, content on the advertisement, text, pictures, length of the advertisement, and did not submit or incompletely explained where you located the advertisement, why you selected the advertisement, what caught your eye, and anything else that describes the advertisement.

Feedback:

Points:

Points Range: 10.5 (10.5%) - 11.99 (11.99%)

Partially described the chosen advertisement, content on the advertisement, text, pictures, length of the advertisement, and partially explained where you located the advertisement, why you selected the advertisement, what caught your eye, and anything else that describes the advertisement.

Feedback:

Points:

Points Range: 12 (12%) - 13.49 (13.49%)

Satisfactorily described the chosen advertisement, content on the advertisement, text, pictures, length of the advertisement, and satisfactorily explained where you located the advertisement, why you selected the advertisement, what caught your eye, and anything else that describes the advertisement.

Feedback:

Points:

Points Range: 13.5 (13.5%) - 15 (15%)

Thoroughly described the chosen advertisement, content on the advertisement, text, pictures, length of the advertisement, and thoroughly explained where you located the advertisement, why you selected the advertisement, what caught your eye, and anything else that describes the advertisement.

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2. Analyze the underlying assumptions that the authors of the ad seem to make about the consumers that this advertisement targets. Determine how the ad is using these perceived assumptions to evoke a consumer response.
Weight: 25%

Points:

Points Range: 0 (0%) - 17.49 (17.49%)

Did not submit or incompletely analyzed the underlying assumptions that the authors of the ad seem to make about the consumers that this advertisement targets. Did not submit or incompletely determined how the ad is using these perceived assumptions to evoke a consumer response.

Feedback:

Points:

Points Range: 17.5 (17.5%) - 19.99 (19.99%)

Partially analyzed the underlying assumptions that the authors of the ad seem to make about the consumers that this advertisement targets. Partially determined how the ad is using these perceived assumptions to evoke a consumer response.

Feedback:

Points:

Points Range: 20 (20%) - 22.49 (22.49%)

Satisfactorily analyzed the underlying assumptions that the authors of the ad seem to make about the consumers that this advertisement targets. Satisfactorily determined how the ad is using these perceived assumptions to evoke a consumer response.

Feedback:

Points:

Points Range: 22.5 (22.5%) - 25 (25%)

Thoroughly analyzed the underlying assumptions that the authors of the ad seem to make about the consumers that this advertisement targets. Thoroughly determined how the ad is using these perceived assumptions to evoke a consumer response.

Feedback:

3. Determine at least one (1) consumer group that the ad excludes, and provide a rationale for why the ad would not appeal to the group(s) that you have identified.
Weight: 25%

Points:

Points Range: 0 (0%) - 17.49 (17.49%)

Did not submit or incompletely determined at least one (1) consumer group that the ad excludes, and did not submit or incompletely provided a rationale for why the ad would not appeal to the group(s) that you have identified.

Feedback:

Points:

Points Range: 17.5 (17.5%) - 19.99 (19.99%)

Partially determined at least one (1) consumer group that the ad excludes, and partially provided a rationale for why the ad would not appeal to the group(s) that you have identified.

Feedback:

Points:

Points Range: 20 (20%) - 22.49 (22.49%)

Satisfactorily determined at least one (1) consumer group that the ad excludes, and satisfactorily provided a rationale for why the ad would not appeal to the group(s) that you have identified.

Feedback:

Points:

Points Range: 22.5 (22.5%) - 25 (25%)

Thoroughly determined at least one (1) consumer group that the ad excludes, and thoroughly provided a rationale for why the ad would not appeal to the group(s) that you have identified.

Feedback:

4. Evaluate this advertisement and its relationship with cultural values (i.e., determine if the ad is designed to emphasize a set of values or if it is designed to change a cultural value in society).
Weight: 20%

Points:

Points Range: 0 (0%) - 13.99 (13.99%)

Did not submit or incompletely evaluated this advertisement and its relationship with cultural values (i.e., determine if the ad is designed to emphasize a set of values or if it is designed to change a cultural value in society).

Feedback:

Points:

Points Range: 14 (14%) - 15.99 (15.99%)

Partially evaluated this advertisement and its relationship with cultural values (i.e., determine if the ad is designed to emphasize a set of values or if it is designed to change a cultural value in society).

Feedback:

Points:

Points Range: 16 (16%) - 17.99 (17.99%)

Satisfactorily evaluated this advertisement and its relationship with cultural values (i.e., determine if the ad is designed to emphasize a set of values or if it is designed to change a cultural value in society).

Feedback:

Points:

Points Range: 18 (18%) - 20 (20%)

Thoroughly evaluated this advertisement and its relationship with cultural values (i.e., determine if the ad is designed to emphasize a set of values or if it is designed to change a cultural value in society).

Feedback:

5. Four (4) references
Weight: 5%

Points:

Points Range: 0 (0%) - 3.49 (3.49%)

No references provided

Feedback:

Points:

Points Range: 3.5 (3.5%) - 3.99 (3.99%)

Does not meet the required number of references; some or all references poor quality choices.

Feedback:

Points:

Points Range: 4 (4%) - 4.49 (4.49%)

Meets number of required references; all references high quality choices.

Feedback:

Points:

Points Range: 4.5 (4.5%) - 5 (5%)

Exceeds number of required references; all references high quality choices.

Feedback:

6. Writing Mechanics, Grammar, Formatting, Clarity and Coherence of Writing
Weight: 5%

Points:

Points Range: 0 (0%) - 3.49 (3.49%)

Serious and persistent errors in grammar, spelling, punctuation, or formatting. Information is confusing to the reader and fails to include reasons and evidence that logically support ideas.

Feedback:

Points:

Points Range: 3.5 (3.5%) - 3.99 (3.99%)

Partially free of errors in grammar, spelling, punctuation, or formatting. Information is partially clear with minimal reasons and evidence that logically support ideas.

Feedback:

Points:

Points Range: 4 (4%) - 4.49 (4.49%)

Mostly free of errors in grammar, spelling, punctuation, or formatting. Information is mostly clear and generally supported with reasons and evidence that logically support ideas.

Feedback:

Points:

Points Range: 4.5 (4.5%) - 5 (5%)

Error-free or almost error-free grammar, spelling, punctuation, and formatting. Information is provided in a clear, coherent, and consistent manner with reason and evidence that logically support ideas.

Feedback:

7. Appropriate use of APA in-text citations, source integration, and reference section.
Weight: 5%

Points:

Points Range: 0 (0%) - 3.49 (3.49%)

Lack of in-text citations and/or lack of reference section. Serious errors in the integration of sources, such as intentional or accidental plagiarism or failure to use in-text citations.

Feedback:

Points:

Points Range: 3.5 (3.5%) - 3.99 (3.99%)

In-text citations and references are provided but they are only partially formatted correctly in APA style. Sources are partially integrated using effective techniques of quoting, paraphrasing, and summarizing.

Feedback:

Points:

Points Range: 4 (4%) - 4.49 (4.49%)

Most in-text citations and references are provided, and they are generally formatted correctly in APA style. Sources are mostly integrated using effective techniques of quoting, paraphrasing, and summarizing.

Feedback:

Points:

Points Range: 4.5 (4.5%) - 5 (5%)

In-text citations and references are error free or almost error free and are consistently formatted correctly in APA style. Sources are consistently integrated using effective techniques of quoting, paraphrasing, and summarizing.