marketing and sales management

Task IV – Marketing and Sales Management

The following questions are based on the article Positioning Cuts through Chaos in Marketplace by Jack Trout and Al Ries .

1. Provide a summary in your own words of the main arguments developed by the authors in the article. (minimum word count 750 words) (7 marks)

2. According to the authors what are the problems (traps) that should be avoided in a positioning strategy. (3 marks)

3. Using examples from the article clearly explain in your own words the questions that should be asked in order to apply correct positioning thinking. (5 marks)

Important Points

Plagiarism and Collusion – Plagiarism involves presenting work, excerpts, ideas, or passages of another author without appropriate referencing and attribution. Collusion occurs when two or more students submit work which is so alike in ideas, content, wording, and/or structure that the similarity goes beyond what might have been mere coincidence. Plagiarism and collusion are very serious offenses and any student found copying another student’s work or quoting work from another source without recognizing and disclosing that source will be penalized.

Please do not cut and paste, do not copy.

Your typed (word processed) answers should be submitted on or before 19TH March 2017