Analysis of a company in DEPTH (3 pages)
Analysis about BlueKai company
Packaging and Selling Information - Company Profile/Analysis: There are companies who package and sell consumer information. In this assignment you will find ONE company to profile in a 3 to 5 page (double-spaced)
essay. Profiles should include at least five sources of information (not just the company’s website) and be an analysis and critique using course readings, class lectures and discussions.
Profile, analyze and critique how the company
buys, sells… information USING course
concepts, readings, etc.
INTRODUCTORY PARAGRAPH
§ The first paragraph of a report or business writing should be a map for your reader.
§ Include:
1. Purpose (why you are writing the analysis, report, paper,
etc.)
2. What course tools (concept(s), theory(ies), model(s) you will use
3. The organization (what order will you use these tools)
§ USE RUBRIC
§ This HELPS the reader know WHAT they are about to read
Use the A+B=C in EACH AND EVERY paragraph
A= The company
B= the course tool (which I will attach. THIS IS IMPORTANT!!!!!)
C=your conclusion
This method must be in each paragraph you write if not YOU WILL HAVE TO RE-WRITE IT!!!
RUBRIC:
| This paper… | 5 = Excellent 1 = Poor or missing | Comments: |
| Clearly states purpose of paper: To analyze a company that packages and sells consumer information, using concepts and theories from the course (how and why a company packages and sells consumer information and what that may mean for consumers’ attitudes and behaviors with these companies] | ||
| Identifies a company that gathers, stores and disseminates (buys/sells) consumer information | ||
| Outlines clear organization of paper in the introductory paragraph | ||
| Demonstrates proper grammar, word usage and mechanics | ||
| Consistent in use of correct in-text citation formatting (all information is attributed to source(s) and author(s)) and a reference page (works cited) is included at end | ||
| Shows understanding of concepts and theory(ies) discussed in class and in course readings | ||
| Explains and connects course concept(s) and theory(ies) to information about a company that packages and sells consumer information | ||
| Develops educated conclusions about a company that packages and sells consumer information (and/or how consumers engage with these companies) | ||
| Includes relevant facts and evidence to support conclusions, but avoids use of overly long quotes to replace critical thinking and analysis | ||
| Helped the reader understand how and why a company packages and sells consumer information and what that may mean for consumers’ attitudes and behaviors with these companies | ||
| Other notes: |
