3 page distribution plan for factitious kids over the counter sleep medicine

Price:

Camel - Sleep for Kids will priced at $6.99 for the smallest box containing 15 pills, $11.99 for the 60 ct and $21.99 for the 120 ct. Having a small size box will be perfect for many reasons. The convenient size is perfect for traveling. Many children cannot sleep when they are in a new environment and this will be easy for the parents to throw in their bag. In addition, some children may experience temporary insomnia and may not need a big box that contains 120 pills. However, there are children who experience insomnia on a regular basis and may need assistance. Below is a chart with the competitor prices.

Communication:

In order to advertise Camel- Sleep for Kids, an ad will be strategically placed in magazines. The ad will be placed in parenting magazines such as Parents, Parenting, and Babytalk. Online promotion would be essential for reaching the tech-savvy parents. Ads would be included on parenting and forum websites. There are forums for children with Asperger’s Syndrome and ADHD.

Concerned parents with children who have those disorders often seek advice from other parents on these forum websites. When it becomes financially possible, the company would seek sponsorships related to children with insomnia. In addition, on the official Camel- Sleep for Kids website, there would be a forum for parents who have purchased the medication. Parents could discuss some the issues they have with restless children and how Camel- Sleep for Kids has changed how their child sleeps at night.