3 page distribution plan

Camel-Sleep for Kids: S.W.O.T. Analysis

Opportunities

• Prescribed medications

• Negative press and media coverage concerning children’s medications

• Larger pharmaceutical companies entering the OTC market

• Financial limitations compared to established competitors

Opportunities

• Market growth projections at +38% over next 6 years at $21.9 Billion

• Upward trend volume in diagnosed adolescent conditions with sleep problems as a symptom, including ADHD and Asperger’s Syndrome

• Untapped market potential

• Online sales including Amazon.com

Weaknesses

• Lack of brand awareness among competitors; Zarbee’s, Luna

• Single form (gummies), not offered in other forms

• One flavor available

Strengths

• All natural product offering

• Competitive pricing strategy

• High-quantity packaging available; 60 and 120 ct.

• Integrated advertisement strategy across multiple channels

• Fun brand image, similar to “Flintstones Vitamins”, to generate recognition