3 page distribution plan

Executive Summary:

The size of the global sleep aide market is around $58 billion and expected to rise approximately 40% by 2020 to around $81 billion, according to research. with U.S. sales making up an estimated $4.3 billion, or 5.2%. That said, OCT aides are expected to grow at the highest rate, not to mention rapid growth in the herbal supplements market with an estimated $107 billion in 2017. Given these medications cause little to no side effects, OTC drugs and treatments with all-natural ingredients position themselves well to capture significant market share.

Camel-Sleep for Kids is an herbal sleep aide solution, ingested in the form of an oral gummy, and consists of all-natural chamomile and melatonin as active ingredients. Marketed directly to health conscious, active lifestyle parents of children with sleep problems, this fun sleep aide is a great option.

Offered in convenient, multiple quantity options of 15, 60, and 120 there is a size available for every application. The marketing & distribution strategy includes targeted print ad placements integrated with online awareness building tactics. Distribution through big-box department stores and online sales channels will ensure maximized revenue potential. Competing with established brands such as Zarbee’s and LUNA necessitate an aggressive market entrance diffusion strategy, however market growth shows promise for positive ROI.

A $20 million start-up budget for the first fiscal year includes product design, R&D, distribution channel negotiation, implementation of marketing strategy, and total operating expenses. This will position the product to produce a positive ROI of 115%, capture 10% market share within first full 24 months of production, and generate an estimated $43 million in revenue.