5 marketing

As signme nt 5: Busines s Marketi ng In this A ssignment, y ou will cr eate an audiovisual present ation to verba lly market a product t o another busi ne ss r ather tha n to consu mer s. Accordi ng to Lam b et al. (2014), busine ss marketing differs fr om m arketin g to consumers o nly i n te rms o f the use o f the products or servi ces ─ le aving ou t the consumer . Busin ess marketi ng enta ils m ark etin g to persons an d businesses who will the n off er it to co nsum ers. These products can i nclude parts o f goods or tho se tha t are us ed to manufacture other products, or services us ed by orga nizations to operate mor e efficient ly or tha t are later re sold. To demons trate you r comprehens i on of B usine ss M arketing , read the fo llowing scenario and follow t he direction s to compl ete this Assignment. Scenari o: Y ou hav e just been hir ed as a ne w Bus ine s s-to-B usine ss (B2B) marketi ng associat e with ZMX Global , inc ., a nation al distributo r of food , beverage , an d su pplies t o hospita lit y orie nted businesse s. As par t of you r marketin g training, you have b een tasked with finding ne w marketi ng opportu nities (R etailers , wholes alers , Inte rnet , institution s, etc.) fo r the dis tribution of a new product c alled “ Bon V ivan t Orga nic Gou rmet,” a hig h quality organi c frozen foo d product.

Rea d the BonVivan t Busine ss an d Produc t P rofile: Cli ck here. You r job as a B2B marketi ng associate is to build relatio ns hips wit h reputabl e o rga nizations tha t will successfu lly represent ZM X Global , Inc. and t he Bon Vi vant Orga nic Gou rmet bran d and product wit h integrity. Direction s: Usin g what yo u learn from readin g Chapter 7 to inform your work on this As signment, bu ild a 5- sl ide audio vis ual presentatio n using Microsoft PowerPo i nt with audio covering th e ch aracteristi cs that m ak e Bon Vi vant Orga nic Gou rmet a busine ss product. (This is where your microphon e either built into your computer in most cases or alternatively your microphon e headset you purchased, will be used.) Access a tutorial on how to add audio to a PowerPoint presentation here.Scroll down to see the checklist and grading rubric... Check list : I nc lude t he following inform ation: S lide 1 : Title Slide . Inc lud e yo ur name , date , title of t he pres ent ation. ○ Oral na rration : Introduce your self and t he topic o f your presentation.

○ Notes: N arrati on Scri pt S lide 2: Describe wha t type of busine ss product ZMX Global , Inc. offers in the B on Vi vant Orga nic Gourme t frozen meal product line. Discuss w hy it can be considered a busine ss product. ○ Oral Na rration: Explain your decision.

○ Notes: N arrati on Scri pt S lide 3 : Identify a busi ness custom er category (prod uce r, r es eller, gov ernme nt, o r institutions) to focus relation ship marketing and str ategic a lliance e fforts in the sal e of B on Vivant Orga nic Gourm et froz en meals. ○ Oral Na rration: Explain why you chose t he busine ss custom er category.

○ Notes: N arrati on Scri pt S lide 4 : Outline h ow the Internet can a ssist in B2B mark eting efforts o f the Bon Vivant Orga nic Gou rmet product line. ○ Oral Na rration: Descri be your ideas on this to pic.

○ Notes: N arrati on Scri pt S lide 5: Discu ss the b us iness market chara cteristics (see starti ng on p age 117 in your ch apter Reading) o f the B on Vivant Orga nic Gourmet product line. Identify a minim um of thre e (3) busine ss market cha racteristics on t he slide. ○ Oral Na rration: Briefly discuss t he three (3) business market characteristic s.

○ Notes: N arrati on Scri pt S lide 6: References slid e. P rovide an APA style f orma tted References fo r yo ur textbook. ○ Oral Na rration: Concludi ng remarks and state t he References for you r textbook.

○ Notes: N arrati on Scri pt Directions f or Submitti ng this Assignment: Review the gradi ng rubric b elow befor e begin ning this activity. For addition al help wit h your writi ng and APA form at an d citation styl e, please visit the Ka plan University Writi ng Cent er accessed i n the home ar ea of this course. Compose your Assignment as a Micr osoft PowerP oint wit h aud io p res entati on and sav e it as (Exampl e: TAll en-MT219 A ssig nment-Unit 5.p pt). Submit you r file by se lec ting the Unit 5: Assig nment Dropbox by t he e nd of Unit 5. Un it 5 A ssignme nt: Busine ss Marketi ng Percent po ssible Point s possible Point s E ar ne d Comments Conte nt per Ch ecklists 100% 50 Respon se pr ovides complete inf ormation de mo nstrating analysis an d critical thin king. Note:

Hi gh lighted areas denote oral presentati on portion, ea ch wor th 3 points eac h. 80% Slide 1: Provi de title slide with nam e, da te and title of presen tatio n. Introduce y ourself and t he topic of you r presen tatio n. Slide 2: De scr ibe what type o f business product Z MX Glob al, Inc. o ffers in t he Bon Vivan t Or ganic Gourm et froz en mea l product line. Di scuss why it c an be con sidered a busines s product. Explain yo ur deci sion .

Slide 3: Id ent ify a busines s cus tom er cat egory (producer, reseller, governmen t, or instit utions) to foc us relationship m arket ing an d strategic al liance e fforts in t he sale o f Bon Viva nt Or ganic Gourm et froz en me als.

Explain why y ou chose the business cus tom er cat egory. 10% 5 14% 7 14% 7 Slide 4: O ut line how th e In ternet c an assist in B2 B mark eting efforts o f the Bon Vivant Organic Gourmet product line. De scribe your ide as on this to pic. 14% 7 S lide 5: D i sc u s s t h e b u si n es s m a r k et c h a r a c ter i s t i c s ( s ee s tart i ng on p a g e 1 17 i n y o u r c h a pt e r R e a d i n g) of t h e B o n V i v a n t O r g a n i c G o u r m et product l i n e . I d e n t i f y a m i n i m u m of t h r ee (3) bu s i n e s s m a r k e t c h a r a c ter i s t i c s on t h e s l i d e .

B r i e f l y d i sc u s s t h e t hr e e (3) b u s i n e s s m a r k et c h a r a c ter i s t i cs . 1 4 % 7 S lide 6: Con c l u d i n g re m a r k s i n 1 4 % 7 oral n ar r at i on and pr o vi d e a n A P A f or m at t ed r e f eren c e s l i de f or y o ur te x t b o o k . S ub t o t al: 80% 40 P r o v i d es an a u d i o v i s u a l pre s e n ta t i o n co n s i s t i ng of a t l e a s t s i x sl i d es w i t h n o tes a nd n a rr at i on u s i ng c or r e c t gra m m a r , s p el l i n g , a n d AP A c i ta t i on/ f or m at s t y l e. 20% 10 Perc e nt Tot al Poi nts po ssible Yo u r A s s i g nm e nt Sc o r e: 100% 5 0