MKTG231-555-Fall2017(Principles of Marketing) Assignemnt 1

The Impact of Technology on The Cognitive Ability Of College

MKTG231-555-Fall2017 Principles of Marketing

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September 7, 2017

Introduction

In the current society, we are surrounded by technology. Technology is changing the face of the world in the fact that it is used in the most aspect of our lives. Current technology is being applied in the broad range in the field of education and mostly by the college students.

In education, Technology has ushered in some fundamentals changes that can be vital to accomplishing great enhancements in productivity. In studying environment, technology is being used to support both learning and teaching. Classrooms have been infused with hand held devices and computers that serve as the digital learning tools. The digital tools have expanded the course offering, support full time learning for the student, enhanced the student to access learning materials, has increased how student engage and motivate each other and it has also hastened learning( Adrianne Baron, 2015).

Technology has also transformed teaching techniques by ushering in by introducing another model of associated educating. This model has enhanced the way teachers and their students interact with each other, and it has given them access to resources, proficient content and frameworks to enable them to improve their direction and customize learning.

The increase in productivity of education has been improved by the Internet learning opportunity, the utilization of open instructive resources and different innovation. They have accelerated the rate of learning, enhanced better-using instructor time and related with instructional materials or program conveyance. Patricia Greenfield has indicated that, as technology has played a bigger role in our lives, our skills in critical thinking and analysis have declined, while our visual skills have improved (Patricia Greenfield,).

Positive Impact of technology

According to Greenfield, technology has changed the way learners perceive their education (Greenfield, 2009).Technology may have the positive impact on Intellectual Ability of College Students. As the implementation of technology increases, it will enhance the capability of the student to comprehend any content he or she reads and also it will improve the student’s skills in areas such as problem-solving, creative thinking, information evaluation, and analytical reasoning.

Technology has shifted education from the classical approach to deep-meaning approaches which help the learners to seek the clear understanding of the central theme, principles and the use of any given field of study. Use of technology has supported the dynamic learning of a learner in an instructive domain intended to enable students to accomplish significant learning – which, thus, could bring about positive, in total dynamic pick up in learning outcomes.

Steve Johnson indicated that technology had impacted the Intellectual Ability of College Students positively. He says that technology has made students more intelligent due to the means of obtaining, deducing and comprehending information (Steve Johnson, 2014).

The report has shown that Rather than students making revolutionary use technology, students have just made changes in their behavior. Students might be keen at informal communication and online course administration, yet despite everything, they need to keep that piece of their lives isolated from their instructive encounter. They may utilize technology as a diversion in the classroom, yet students don't need to be instructed through social networking means. Students see online as just as a tool to facilitate learning but not a tool to supplant real teaching. Most students trust that teachers are less compelling when they utilize technology ineffectively than when educators don't use innovation by any stretch of the imagination.

Negative Impact of technology

Despite the positive impact that the technology has on the Intellectual Ability of College Students, it has also hindered the student’s brain development regarding problem-solving and critical thinking. Technology has greatly benefited students and learners as its usage and ubiquity has expanded significantly over the years. Unexpectedly, it has additionally had some adverse effects after some time. As innovation's part in the field of education has developed additional time, it has resulted to the detriment of the intellectual capability of students because students’ analysis and critical thinking skills have essentially declined.

First, technology has resulted in the decrement of the students’ attention. Diminished attention amongst the students has negatively affected the Intellectual Ability of student because it has hindered problem-solving and critical thinking (Stephanie Mialki, 2015). Care affects the manner in which one thinks. Having students’ attention being interfered with, the consequences are that other aspects of thinking such as memory, learning, reasoning, decision making, perception, problem-solving and learning are greatly affected. Relatively to say, the ability of a student to concentrate on what they are doing, plays an important role in improving the intellectual ability of the student.

Similarly, technology has influenced students negatively in such a way that students are spending much of their time in playing games and on social media other reading important material that will help them improve their creative imagination. This thing as compared to reading offer visual and mental distraction resulting to an intellectual detriment of the students. Research has shown that reading for Preference improves and enhances reflection, imagination, attention, creativity and critical thinking of which technology never could.

The Internet is a valuable tool that is used by leaners for research, but on the other hand, it has contributed to the detriment of intellectual ability of the college students. Truly to speak, the internet has become a large part of our daily life. It has reduced the desire and capability to retain information, to think critically and to be inquisitive. As Stephanie indicates, it is very unfortunate that critical thing among this generation is declining at a higher rate as compared to previous generations (Stephanie Mialki, 2015). Since the internet is available to almost everyone globally, it very easy to get answers to questions, immediate solutions to problems and the required information instead of analyzing topics clearly and thinking critically on our own on how to solve the current problem.

Conclusion

Similarly, as with everything in life, control is usually the best strategy. The same should be the case with educational technology. While many schools need to have the most recent devices and to reach how each progressive era considers and works, it is imperative first to see how this era considers and works. Instructors should likewise comprehend what effect particular innovations can have on this present era's learning and social advancement. With the persistent surge of new improvements, for example, iPads, tablets, and different gadgets, instructors must take more thing to find out about the innovations themselves before acquainting them with the classroom.

Educator should know which type of technology are retard the intellectual maturity and lock students into the supreme self-phase of social development than previous generations; instructors should better understand what parts of technology add to that. Instructors should find ways in which they can prevent students from using the technology in the wrong way and help the students to learn better ways that can improve the current and future generation.

The instructor must look for a superior comprehension of how technology can improve instead of diverting from the procedures of learning and social development. Instructive foundations must do everything they can to guarantee that the organizations themselves are not the reason for slower learning and social improvement. Organizations can make this through a disappointment analyze the genuine viability of instructive innovation and additionally an unwillingness to put resources into the human capital expected to utilize suitable technology in a way that upgrades the educating and the learning condition.

References

Steve, J, Pascarella, E. T., & Pierson, C. T. (2014). Information technology use and cognitive outcomes in the first year of college. The Journal of Higher Education, 71(6), 637-667.

Agarwal, R., & Karahanna, E. (2000). Time flies when you're having fun: Cognitive absorption and beliefs about information technology usage. MIS quarterly, 665-694.

Stephanie, M, L., Pascarella, E. T., & Pierson, C. T. (2015). Information technology use and cognitive outcomes in the first year of college. The Journal of Higher Education, 71(6), 637-667.

Kuh, G. D., & Vesper, N. (2001). Do computers enhance or detract from student learning?. Research in Higher Education, 42(1), 87-102.

Adrianne, B, J., Dean, L. A., & Cooper, D. L. (2015). Students' technology use and its effects on peer relationships, academic involvement, and healthy lifestyles. NASPA journal, 44(3), 481-495.