assignment 4
Team IPECC Technical Requirements 1 | Page CUBED COFFEE DISSOLVABLE Cubed Coffee Dissolvable Technical Requirements The Cubed Coffee Dissolvable is a product designed to simplify the coffee experience by alleviating the mess and time it takes to brew a cup of coffee by offering a portable and favorable cube of instant coffee that will quickly dissolve in a cup of hot water. The product will be made from the finest organic ingredients and multiple flavor options will be offered to customers to satisfy the varied taste preferences. The product will be individually wrapped in biodegradable wrapping to lock in freshness, aroma, and taste. There will be 36 Cubed Coffee Dissolvable packed into a stay-fresh box with a shelf life of one year. The target market for Cubed Coffee Dissolvable include coffee consumers (age 20-60, male and female) who shop at chain retail stores (i.e. Target, Wal-Mart) and coffee distributors who supply coffee and coffee supplies to businesses who provide in-house coffee to their office workers. TECHNICAL REQUIREMENTS MATRIX No. Metric Unit Value Reasoning Product Wrapping 1 Quantity Cubed Coffee Dissolvable 36 per box Competes with the competitor K‐cups 2 Shelf Life weeks 52 The product will have a shelf life of 1 year (52 weeks) to ensure freshness 3 Final Container Size in. 6x4" Shelf size to hold quantity of 36 and have room for cut out dispenser 4 Total mass Gram 2.3 Strong enough to hold quantity of 35 Cubed Coffee Dissolvable 5 Unit Manufacturing Cost US$ < 5 Cheap enough to make product and create profit 6 Retail Cost US$ < 15 Retail costs is within competitors pricing 7 Special tools required for product List Water Due to it being dissolvable the product would need hot water to dissolve Individual Wrapping 8 Maximum oxygen level from vacuum sealed process. % <.06% Vacuum sealed wrapping preserves aroma, freshness, taste, and moisture. Goal is that 95% oxygen will be extracted. 9 Total length in. 1.5 The length of the wrapping takes into account the length of the product , a .1 inch allowance for packaging and .4 inch for sealed edges. 10 Total width in. 1.1 The width of the wrapping takes into account the width of the product with .1 inch additional room for packaging. Team IPECC Technical Requirements 2 | Page CUBED COFFEE DISSOLVABLE No. Metric Unit Value Reasoning 11 Total height in. 1.1 The height of the wrapping takes into account the height of the product with .1 inch additional room for packaging. 12 Wrapping thickness mm 3.4 The thickness of the wrapping is set at 3.4 mm to adequately protect the product from punctures and tears. 13 Legible instructions and brand font 10 The wrapping will contain a font large enough to read but small enough to fit on the wrapping. 14 Laser scored open tear strip in. 1 The laser scored open tear strip will make the wrapping easy to open. 15 Made of Polylactide (PLA) biodegradable material days 40 The PLA material is biodegradable between 30‐45 days. 16 Heat tolerant packaging F 110 The packaging will be heat tolerant to 100 degrees. Individual Product 17 Calories Per Package Calories <35 Coffee is low in calories naturally and we want to keep ours low even with our flavors. 18 (Regular Coffee) Caffeine Per Serving mg ≤34 The caffeine in our regular coffee will be comparable to other premium coffees. 19 (Strong Coffee) Caffeine Per Serving mg ≤54 Our stronger caffeinated coffee will have comparable quality to other premium brands. 20 Dissolving Time Seconds ≤30 The coffee will completely dissolve within this time period. 21 Serving Size Per Package oz. 8 8 oz.of coffee is typically one serving of coffee. 22 Variety of Flavors Count 6 6 flavors will help ensure a wider market of customers. 23 Amount of Coffee Per Package Grams 10.67 10.67 grams of coffee constitutes enough for a serving, while staying within the other specification parameters. 24 Coffee Method of Growth/Production List Organic The coffee will be organically grown to ensure the highest quality possible. 25 Flavor Method of Growth/Production List Organic The flavor ingredients will be organically grown to ensure the highest quality possible. 26 Farming Methods Used for Growth List Sustainable Sustainable farming practices will ensure consistent product year after year, while also contributing to the companies green initiative.
