i need a tutor that is experienced with marketing reports. i am only incharge of the pricing segment i have provided my rough draft as well as example of a marketing plan, grading rubric, all the info

BA 390 Group Project Rubric


Rubric Topic: TBA

Beginner

Developing

Accomplished

Advanced

Brand Strategy

Simple brand name with little or no depth.

Brand with a meaning both visually and meaning

Brand which clearly identifies the meaning or the purpose of the product

Transcendent brand in either image or words which has a deep rich meaning

Product Strategy

One simple product with no depth or breadth

Product(s) with an understanding of different usage patterns among its target constituencies

Breadth and depth of offering commensurate with a long range strategic plan

Product(s) that are a foundation of a more meaningful vision for lifetime value



Price Strategy


Single price

Multiple prices based on channel considerations

Price discrimination based on understanding of target markets

Full price discrimination model based on two or more marketing dimensions

Engagement Strategy

(Promotion & Distribution)

Single engagement

Single engagement with option for partial or full re-engagement

Multiple engagement

Multiple engagements on more than one dimension

Retention Strategy

None

Simple follow up

Customer loyalty

Broad lifetime strategy

Monetization Strategy

Single

Special offers

Two dimensional

More than two dimensional