i need a tutor that is experienced with marketing reports. i am only incharge of the pricing segment i have provided my rough draft as well as example of a marketing plan, grading rubric, all the info
BA 390 Group Project Rubric
Rubric Topic: TBA
Beginner | Developing | Accomplished | Advanced | |
Brand Strategy | Simple brand name with little or no depth. | Brand with a meaning both visually and meaning | Brand which clearly identifies the meaning or the purpose of the product | Transcendent brand in either image or words which has a deep rich meaning |
Product Strategy | One simple product with no depth or breadth | Product(s) with an understanding of different usage patterns among its target constituencies | Breadth and depth of offering commensurate with a long range strategic plan | Product(s) that are a foundation of a more meaningful vision for lifetime value |
Price Strategy | Single price | Multiple prices based on channel considerations | Price discrimination based on understanding of target markets | Full price discrimination model based on two or more marketing dimensions |
Engagement Strategy (Promotion & Distribution) | Single engagement | Single engagement with option for partial or full re-engagement | Multiple engagement | Multiple engagements on more than one dimension |
Retention Strategy | None | Simple follow up | Customer loyalty | Broad lifetime strategy |
Monetization Strategy | Single | Special offers | Two dimensional | More than two dimensional |